Digital Media Planner/Buyer Innovision

LLC - 4.1

San Diego, CA Job Details Full-time $72,000 - $78,000 a year 2 hours ago Benefits Opportunities for advancement Qualifications Cross-platform strategy Project reporting Audience analysis Social media advertising campaigns Conversion rate tracking YouTube Bachelor's degree in communications Managing clients as a media buyer or planner Project documentation Marketing Media performance reporting Google Tag Manager Bachelor's degree in business Data reporting Managing budgets in a search marketing role Digital marketing budget management Mid-level Marketing strategy development Bachelor's degree in marketing Key Performance Indicators Bachelor's degree Programmatic advertising media campaign management Media data analysis Organizational skills Communications Marketing analytics Advertising Business Marketing agency experience Paid search marketing Full Job Description Digital Media Planner/Buyer San Diego, CAFull-Time | In-Office InnoVision Marketing Group is looking for an experienced Digital Media Planner/Buyer who understands that great media isn't simply about buying impressions. It's about putting the right message in front of the right audience, in the right place, at the right time, and continually optimizing performance to make every media dollar work harder. This is a hands-on position within our Media team. We're looking for someone who can help develop the strategy, build the plan, execute the buy, monitor performance, optimize campaigns and clearly communicate what the data is telling us.

WHAT YOU'LL DO

Develop strategic digital media plans based on client objectives, audiences, budgets and KPIs. Personally execute and manage digital media buys across platforms including Google Ads, YouTube, Meta, programmatic display/video, CTV/OTT, streaming audio and other emerging digital channels. Evaluate media opportunities and recommend the appropriate channel mix, targeting strategy and budget allocation. Build audience strategies using demographic, behavioral, contextual, geographic, retargeting and firstparty data. Manage campaign setup, trafficking, targeting, pacing and optimization. Monitor campaigns daily and proactively make adjustments to improve performance. Manage budgets and ensure campaigns pace accurately throughout the flight. Analyze campaign performance against established KPIs and identify actionable opportunities for improvement. Manage programmatic campaigns through DSPs and work with digital media vendors when appropriate. Maintain expertise in changing platform capabilities, targeting technologies, privacy requirements and emerging media opportunities. Coordinate creative specifications, assets, tracking requirements and launch deadlines. Ensure conversion tracking, pixels and other measurement tools are implemented correctly in collaboration with our Digital and Web teams. Develop postcampaign analyses and clearly explain what happened, why it happened and what we should do next. Collaborate with Account Service, Creative, Digital, Social Media, Analytics and other InnoVision teams to ensure paid media works as part of a larger integrated strategy. Maintain accurate campaign documentation, budgets, reporting and billing information. The scope is consistent with current agency Planner/Buyer positions, which increasingly require handson Google/Meta buying, programmatic, CTV, analytics, conversion tracking, pacing and optimization rather than simply negotiating placements.

WHAT WE'RE LOOKING FOR

3+ years of handson digital media planning and buying experience. Agency experience strongly preferred. Experience working with categories relevant to InnoVision's client portfolio is highly preferred. Demonstrated handson experience with Google Ads and Meta Ads Manager. Experience buying programmatic display/video through DSPs. Experience with CTV/OTT and streaming media. Strong understanding of paid search, paid social, display, video and digital audience targeting. Experience managing meaningful client media budgets. Strong knowledge of campaign optimization, pacing, attribution and performance measurement. Experience with GA4, Google Tag Manager and conversion tracking. Strong Excel skills and comfort working with substantial amounts of campaign data. Ability to translate data into recommendations rather than simply reporting numbers. Excellent organizational skills and meticulous attention to detail. Ability to manage multiple clients, campaigns, budgets and deadlines simultaneously. Strong written and verbal communication skills. Bachelor's degree in Marketing, Advertising, Communications, Business or a related field preferred.

WHO WILL THRIVE HERE

You don't "set it and forget it." You want to know what's working, what's not working and why. You notice when a campaign isn't pacing correctly before someone has to tell you. You understand that a 2% improvement multiplied across a significant media budget matters. You're analytical without losing sight of the consumer. You're curious about new platforms and technology, but you're not distracted by every shiny new object. You understand that media strategy starts with the client's business objective, not with the platform you happen to like best. Most importantly, you know how to buy media. You're comfortable getting into the platforms, executing campaigns and making decisions based on actual performance.

THE INNOVISION DIFFERENCE

Yes, we're an ad agency. But we're the Anti-Agency®. At InnoVision Marketing Group, Media doesn't operate in a silo. Our Media team works alongside Strategy, Account Service, Creative, Digital, Social Media, Public Relations, Video Production and Analytics to build integrated campaigns designed around our clients' business objectives. We're looking for self-starters who want tremendous opportunity, want to contribute ideas and want to grow. This is a full-time, in-office position at our San Diego headquarters. If you understand the strategy behind the buy and still know exactly how to execute it, we want to meet you.

PLEASE NOTE

InnoVision is a firm believer of promoting from within, which provides tremendous opportunity for your career advancement. We demonstrate this with the statement that every team member of InnoVision's management team has advanced to their current positions of Directors and Vice Presidents through promotions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. InnoVision LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, reproductive health decision-making, political affiliation, and/or any other status protected by state or federal law, and will not be discriminated against on the basis of disability. We are committed to providing a workplace that is inclusive and welcoming to all individuals, regardless of their background or beliefs. About Innovision LLC The magic happens when everyone sees the same vision and has the same goal. Yet, everything starts with an idea. So naturally, ideation, defined as the process of forming ideas or images, became essential to our company's core competency, Marketing Ideation. Regardless of the size, scope, or magnitude of a project or campaign, we demand it must have a big idea as its foundation, and we don't build it until it does. We derive our inspiration from our client's vision. We select the clients we partner with as carefully as they select us, choosing those with a vision, passion, and a relentless desire to lead their category by delivering the best brand experience. Our goal is to get inside the mind of our clients and bring their vision to fruition by understanding their brand, target audience, and goals. We then develop strategies that are innovative, different, and consistent. It's what makes the magic, and we call it results.