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Robert Half

Paid Media Buyer (Out-of-Home, Audio & Video) Part-Time Co

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Job Description

We are seeking a Paid Media Buyer to support media planning and buying efforts across traditional and digital channels, with a strong emphasis on Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. This role is ideal for a mid-level media professional who has hands-on experience buying and negotiating media across channels including billboards, transit, place-based media, TV, radio, streaming audio, podcasts, and connected TV.The ideal candidate is highly organized, experienced managing vendor relationships, and comfortable balancing multiple campaigns while delivering results for clients.

Key ResponsibilitiesDevelop and execute cross-channel media plans aligned with campaign objectives, target audiences, and budgetsPlan and buy out-of-home media including billboards, transit, place-based, and digital out-of-home placementsPlan and purchase video and audio media across broadcast TV, cable, connected TV (CTV), terrestrial radio, streaming audio, and podcast platformsManage vendor RFPs, evaluate proposals, and recommend media investments based on reach, efficiency, and audience fitNegotiate rates, added value opportunities, makegoods, and contract terms with media vendorsCoordinate campaign execution, including insertion orders, creative specifications, trafficking, deadlines, and proof-of-performance documentationMonitor campaign pacing and delivery, troubleshoot underperforming placements, and provide reporting insightsBuild and maintain strong relationships with media vendors and partnersPresent media recommendations and strategy to internal stakeholders and clientsCollaborate with digital media, strategy, and creative teams to ensure integrated campaign executionSupport business development efforts through media strategy recommendations, sample plans, and proposal contentUtilize media planning tools and AI-enabled platforms to improve planning efficiency and audience insights