Job Description
Media Planner
GP GENERATE
Los Angeles, CA Job Details Full-time $55,000 - $60,000 a year 7 hours ago Benefits Paid parental leave Health insurance Unlimited paid time off Dental insurance 401(k) Paid time off Cell phone reimbursement Work from home Parental leave Vision insurance 401(k) matching Professional development assistance Life insurance Referral program Retirement plan Qualifications Teamwork Microsoft Excel Media performance reporting Slack Digital marketing budget management Key Performance Indicators Documentation tools Bachelor's degree Industry trends Programmatic advertising media campaign management Media data analysis Communications Marketing analytics Media planning Productivity software Market research databases Program budgeting Time management Full Job Description GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner supporting high-profile Automotive Brands, leading full-funnel, multi-channel media efforts across digital, online video/CTV, programmatic, paid social, paid search, TV, print and experiential media. You will help develop smart, data-informed media strategies, bring creative ideas to life, and ensure campaigns deliver measurable results. This role supports both General Market and Multicultural initiatives at the Tier 2 and regional levels, including Asian-focused campaigns and in-language media placements, with opportunities to collaborate on audience strategy and learn best practices for multicultural media planning. This is a full-time, hybrid position based in our Mar Vista office (90066), with 2-3 in-office days per week. Key Responsibilities Strategy & Planning Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations, including general market and multicultural initiatives Identify new opportunities, media partners, and platform innovations that can enhance performance, scale reach, or support brand storytelling Understand and balance nuances between different key markets/accounts Translate business objectives into media investment recommendations including budget allocation, channel role and flighting strategies Channel & Campaign Management Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, retail media, and SEM. Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign. Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations. Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation. Manage and execute campaign setup across markets and accounts. Compile and analyze performance data to inform campaign strategies and optimizations. Collaboration & Communication Participate in client meetings to present media strategies and partner with client marketing teams and Integrated Agency Team (IAT) partners across strategy, creative, PR, and organic social. Collaborate with internal teams, including programmatic, paid social, paid search, analytics and production, to ensure media plans are executed effectively and campaigns are optimized toward performance and brand goals. Maintain internal status documents and ensure team communication is timely and accurate. Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines. Meet with sales reps to evaluate new media opportunities and vet platform capabilities. Team Development Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution. Requirements 1+ years of experience in media planning, buying, or strategy (agency experience preferred). Understanding of digital media, including programmatic principles and campaign reporting fundamentals. Ability to identify meaningful KPIs and translate performance into actionable insights. Experience with CPG or retail media is a plus but not required. Strong foundation in budget management, pacing, and billing processes. Highly organized with excellent attention to detail and time-management skills. Proactive, curious, and eager to learn emerging ad technology and industry trends. Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack. Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer. Strong written, verbal, and presentation communication skills. Bachelor's degree in Marketing, Advertising, Communications, Business, or related field. Must be authorized to work in the U.S. without sponsorship. Pay and Benefits $55,000-$60,000 per year (DOE) Medical, Dental, Vision and 401k Matching Pay:
$55,000.00 - $60,000.00 per year Benefits:
401(k) 401(k) matching Cell phone reimbursement Dental insurance Health insurance Life insurance Paid parental leave Paid time off Parental leave Professional development assistance Referral program Retirement plan Unlimited paid time off Vision insurance Work from home People with a criminal record are encouraged to apply Education:
Bachelor's (Required) Experience:
Media planning: 1 year (Required) Ability to Commute:
Los Angeles, CA 90066 (Required) Work Location:
Hybrid remote in Los Angeles, CA 90066
