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Robert Half

Senior Media Planner

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Job Description

Senior Media Planner with 3-6+ years of relevant experience needed for a full-time, hybrid (3/2) position within an award-winning agency. Agency has offices in Central CT and NYC so the Senior Media Planner can work hybrid in either office. Salary range is 80-100K with some flex as needed. Get a great package of benefits, including a hybrid schedule, health/dental/vision insurance, 401(k) plan/generous match, HSA and FSA. Must have agency experience working in all channels but with a focus on digital and social. Must be comfortable with both strategy and planning. Must be client-facing and have a service mindset. The Senior Media Planner will support media strategy, tactical planning, campaign execution, and optimization across integrated channels. This role works closely with internal teams and clients to deliver strong campaign performance while helping mentor junior team members. This is an excellent opportunity for a media professional who enjoys both strategy and hands-on execution in a collaborative agency environment. ResponsibilitiesPartner with media leadership to develop and execute cross-channel media plansSupport strategy across digital, social, programmatic, and traditional mediaMonitor campaign performance, pacing, targeting, placements, and creative alignment to ensure goals and KPIs are metIdentify optimization opportunities and recommend actionable improvementsCollaborate with creative, analytics, PR, and brand teams to align messaging and campaign executionPresent recommendations, updates, and performance insights to clients and internal stakeholdersHelp manage vendor relationships and stay current on industry trends, platforms, and best practicesSupport reporting timelines and overall campaign accountability

Benefits

  • 401(k) Plans
  • Health Insurance
  • Dental Insurance
  • Vision Insurance