Sr. Meta Media Buyer

Sr. Meta Media Buyer Strikepoint Laguna Beach, CA Job Details Full-time $80,000 - $105,000 a year 19 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Life insurance Qualifications Cross-platform strategy Audience analysis Social media advertising campaigns Looker Marketing ROI (MROI) improvement Conversion rate tracking Google Data Studio Data analysis reporting Managing clients as a media buyer or planner Marketing Media performance reporting 5 years Bachelor of Science Coaching Google Tag Manager Bachelor's degree in business Managing budgets in a search marketing role Digital marketing budget management Marketing strategy development Reporting and dashboarding tools Bachelor's degree in marketing Key Performance Indicators Presentation skills Bachelor's degree Attribution modeling Team training Programmatic advertising media campaign management Mentoring Media data analysis TikTok Full Job Description Strikepoint is an ROI-focused digital marketing agency dedicated to helping businesses scale through results-driven strategies. Founded in 2013, we've built our reputation on delivering measurable growth for our clients across funnels, paid media, and creative. As a recognized industry leader, we've earned a spot on the Inc. 5000 list of fastest-growing companies twice (2020 and 2022). Our team of digital marketers, media buyers, and creatives works with brands across diverse industries, including financial publishing, e-commerce, technology, health and wellness, online education, and more. About This Role As a Senior Meta Media Buyer at Strikepoint, you'll own paid media strategy and execution with a primary focus on Meta, while managing performance across Google, TikTok, and other relevant platforms. You'll lead channel-level planning, develop and run creative testing frameworks, and serve as a strategic voice on client calls. This role is for someone who thinks in systems, not just tactics, and who holds themselves accountable to performance outcomes.

Responsibilities:

Own and lead campaign strategy, structure, and optimization across Meta as your primary platform, with active management across Google, TikTok, and other relevant channels Develop advanced scaling strategies, audience expansion frameworks, and budget reallocation decisions grounded in performance data Build and manage creative testing frameworks in partnership with the Creative team, providing platform-specific direction based on results Lead client-facing performance discussions, presenting insights, testing outcomes, and strategic recommendations clearly and confidently Produce deeper channel-level analysis that goes beyond reporting, connecting data to business outcomes and informing next steps Troubleshot complex tracking issues, attribution discrepancies, and cross-platform performance problems, including GTM and pixel-level diagnosis Mentor junior media buyers through training, feedback, and day-to-day coaching Maintain and improve campaign documentation, QA standards, and onboarding resources for the media buying team Partner with the Funnel team to align paid media strategy with landing page performance and offer testing Contribute to standardizing planning frameworks, reporting standards, and team processes

Experience:

5+ years of hands-on paid media experience with a proven track record in an in-house or agency environment

Education:

BA/BS degree in marketing or business preferred, or equivalent work experience

Skills and Expertise:

Deep, proven expertise in Meta Ads Manager, including complex campaign structures, audience strategy, and algorithm-informed optimization Demonstrated ability to scale paid media budgets while maintaining or improving performance efficiency Experience managing campaigns across two or more platforms (Google Ads, TikTok Ads, programmatic, or CTV preferred) Strong command of performance metrics and funnel analysis: CTR, CVR, ROAS, CPA, AOV, and LTV Ability to build structured media plans with targeting strategy, campaign architecture, and budget allocation Experience developing and running creative testing frameworks with clear hypotheses and performance-based iteration Comfort troubleshooting tracking issues at the pixel, UTM, and attribution level; GTM experience is a strong plus Proficiency with analytics tools such as GA4, Looker Studio, or equivalent reporting platforms Strong communicator with experience leading client calls and presenting performance insights to stakeholders Ability to mentor and coach junior team members effectively Active, working proficiency with AI tools as part of your day-to-day workflow; this means using AI to improve efficiency, analysis, creative iteration, or reporting, not familiarity with it in theory Compensation $80,000-$105,000 Benefits Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs Customizable 401(k) plan with employer match after 90 days Company-paid Life Insurance Policy Flexible PTO Company-provided Macbook Hybrid/Remote work policy Location Our office is in Laguna Beach, CA. While candidates within a nearby radius are preferred, we are open to remote applicants with the right experience. We're looking for a motivated and collaborative professional to help bring our agency's vision to life through impactful marketing initiatives. If you're passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we'd love to hear from you! Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Please note that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.