A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
Senior Media Buyer, Amazon Digital Advertising Amazon.com Services
LLC - 3.5
Seattle, WA Job Details Full-time $86,700 - $151,700 a year 2 hours ago Benefits AD&D insurance Health insurance Dental insurance Flexible spending account RSU Paid time off Adoption assistance Parental leave Employee assistance program Vision insurance 401(k) matching Qualifications Audience analysis Marketing project management Data visualization software proficiency B2C Customer segmentation analysis Market segmentation analysis Collaboration with product development teams Programmatic advertising media campaign management Media data analysis Cross-functional team management Data visualization projects Cross-functional communication B2C business model Full Job Description
DESCRIPTION
The Amazon Digital Advertising (ADA) team is seeking an innovative, results-oriented Senior Media Buyer to drive the marketing strategy/planning, execution, optimization and performance analysis for programmatic campaigns across key internal advertisers across Amazon. The ideal candidate has a strong analytical mindset, excellent communication skills, and a deep understanding of the programmatic ecosystem. To be successful, you will need to thrive in a fast-moving and data-driven environment where speed, operational excellence and managing multiple campaigns simultanouesly are paramount. Experience buying and optimizing media in platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath is required. Key responsibilities include campaign setup, budget management, performance analysis, and reporting. You will also be responsible for identifying opportunities for optimization and scaling, as well as troubleshooting any issues that arise during campaign execution. You will be expected to partner with other stakeholders in order to ensure our advertisers needs are met to drive improvements across supply and product.
Key job responsibilities Key responsibilities:
Plan and execute programmatic media campaigns within Amazon DSP. Manage cross-team deadlines and project plans to ensure all initiatives launch on time. Manage campaign budgets and pacing to ensure optimal performance. Monitor and analyze campaign performance metrics. Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies. Optimize campaigns based on data insights and KPIs. Collaborate with internal teams to align media strategies with business goals. Generate detailed performance reports and present findings. Stay current with industry trends and emerging technologies. Partner with Supply and Product teams to drive improvements to Amazon DSP offerings About the team Amazon Digital Advertising team (ADA) focuses on leveraging Amazon's Advertising DSP to support the digital marketing initiatives of Amazon's own strategic businesses. Our primary stakeholders are the internal marketing teams across Amazon. Together, we are building the future of advertising at Amazon through product and science innovation and new advertising experiences.
BASIC QUALIFICATIONS
4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building and optimizing multiple, simultaneous marketing campaigns Experience managing or working within cross-functional marketing and creative teams Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Experience in audience segmentation and targeting Experience in online retail/B2C marketing Experience in planning and buying programmatic media through DSPs such as Amazon DSP, The Trade Desk, DV360, or MediaMath
PREFERRED QUALIFICATIONS
Experience with Amazon DSP Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, NY, New York - 86,700.00 - 151,700.00 USD annually
