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YM
Yamaha Motor Corporation, U.S.A.
eCommerce Product Manager
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Based on Georgia data
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What they do
A Product Manager manages and coordinates all the processes involved in creating a product. Oversees work involved with product design, production, distribution, marketing and sales.
$149,718 / year median in Georgia
+8% projected growth
Job Description
Yamaha is seeking to fill an eCommerce Product Manager role for its facility in Kennesaw, GA . The eCommerce Product Manager is accountable for the end-to-end product management and operations of YMUS's eCommerce channel (Yamaha-Motor.com and Shop Yamaha). The role drives platform analytics and conversion funnel optimization, minimizes chargeback and fraud losses, and leads a cross-functional team in a matrixed organization environment to deliver measurable business impact across parts and accessories, apparel, and cross-BU cross-sell activation. What you'll be doing: Lead end-to-end operations of the YMUS eCommerce channel across Yamaha-Motor.com and Shop Yamaha, working with a cross-functional team including engineering, marketing, customer service, treasury, and business unit stakeholders in a matrixed organization environment. Own the analytics and conversion funnel for the eCommerce platform - measure and improve customer acquisition, add-to-cart, checkout completion, order value, and repeat purchase behavior. Define and report on the KPIs that drive business impact. Own chargeback monitoring, review, and remediation - coordinate with Customer Service and Treasury on dispute representment, monitor and tune fraud prevention rules (Kount), and drive continuous improvement to minimize losses. Manage the product roadmap and backlog for the eCommerce platform - prioritize enhancements based on business impact, technical feasibility, and stakeholder alignment. Coordinate with business unit stakeholders (Motorsports, Marine, Watercraft, Golf Car, Yamaha-Motor.com corporate) to align platform capabilities with BU-specific commerce needs, including cross-sell activation, excess inventory liquidation, and promotional programs. Partner with Marketing and Personalization teams on activation and personalization strategy across the eCommerce channel - including audience segmentation, email campaign integration, and identity-driven experiences. Manage vendor and partner relationships relevant to eCommerce operations - payment processing (Chase), fraud prevention (Kount), platform vendors, and personalization tools. Contribute to strategic planning and budget cycles for the eCommerce channel, including forecasting, capacity planning, and headcount justification. Perform other duties as required to support the digital transformation of YMUS commerce operations.