Senior Product Manager

Senior Product Manager Great Lakes Dental Technologies

• 3.3 Tonawanda, NY Job Details Full-time $140,000
• $150,000 a year 23 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Vision insurance Employee stock ownership plan Life insurance Referral program Lunch & learns Qualifications Business development management Product development project management Microsoft Outlook Customer retention Pricing analysis Product marketing Market segmentation (product management technique) Competitive analysis Customer segmentation analysis ROI Marketing product development Sales data analysis Collaboration with product development teams Bachelor's degree Market research within healthcare industry Sales revenue analysis Financial strategy recommendations Sales management systems proficiency Collaborative technology platforms Leading team collaboration initiatives Data-driven problem-solving Project management software Collaboration with manufacturing teams Product strategy Profitability analysis CRM system proficiency Manufacturing Go-to-market strategy Marketing positioning Cross-functional team management

Full Job Description Summary :

The Senior Product Manager is responsible for the strategic management and commercialization of the organization's product portfolio. This role serves as the connection between product development, Digital Dentistry, Sales, Marketing, Customer Support, and customers to ensure products successfully move from concept through launch, adoption, and ongoing lifecycle management. The Senior Product Manager drives product strategy, market analysis, customer insights, commercialization planning, and product lifecycle management while ensuring alignment with organizational goals and customer needs. This position plays a critical role in identifying growth opportunities, improving customer adoption, and supporting the organization's transition toward increasingly digital solutions and workflows.

Title:

Senior Product Manager Salary Range:

$140,000

• $150,000

Position Type:

Full-Time Schedule:

M-F, 8:00 AM

• 4:30

PM Essential Duties and Responsibilities:

The following statement reflects the general details considered necessary to describe the principle functions of the job identified and shall not be construed as a detailed description of all work requirements that may be inherent to the job. Product Strategy & Portfolio Management Develop and maintain product strategies aligned with organizational objectives. Manage product lifecycle activities from concept through retirement. Evaluate market opportunities, customer needs, and competitive positioning. Identify opportunities for product enhancements and portfolio expansion. Commercialization & Go-To-Market Leadership Lead product launch planning and commercialization activities. Partner with Sales, Marketing, and Customer Support to drive customer adoption. Partner with Sales and Marketing to develop launch plans, training materials, sales tools, and customer-facing resources. Develop product positioning, value propositions, and launch strategies. Coordinate product communications and training initiatives. Customer & Market Intelligence Gather and analyze customer feedback and market data. Monitor industry trends, competitive products, and emerging technologies. Translate customer and market insights into product recommendations. Participate in customer visits, industry meetings, and trade shows. Cross-Functional Leadership Partner closely with Digital Dentistry, Engineering, Manufacturing, Quality, Sales, Marketing, and Customer Support. Support prioritization of product enhancements and future development initiatives. Facilitate alignment between product strategy and operational execution. Product Performance & Lifecycle Management Monitor product performance and adoption metrics. Track adoption, margin, revenue contribution, customer feedback, and lifecycle performance. Recommend pricing, positioning, and product improvement strategies. Support business case development and investment recommendations.

Qualification Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or

Experience:

Education:

Bachelor's Degree (MBA Preferred) in: Business Marketing Engineering Biomedical Sciences Healthcare Administration or related field

Experience:

7

• 10+ years of product management, commercialization, marketing, business development, or related experience. Minimum 3
• 5 years of experience within: Medical Device Dental Device Healthcare Technology Orthodontic Industry Healthcare Manufacturing Other skills and

Abilities:

Strong strategic thinking and business acumen with the ability to connect customer needs, market opportunities, and business objectives. Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels of the organization. Proven ability to lead cross-functional teams and initiatives without direct authority. Strong analytical and problem-solving skills with the ability to evaluate market trends, customer feedback, financial data, and product performance metrics. Ability to translate complex technical concepts into customer-focused value propositions and commercialization strategies. Demonstrated ability to prioritize competing opportunities and make sound business recommendations. Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously. Customer-focused mindset with a strong understanding of customer experience, adoption, and retention principles. Ability to gather, analyze, and synthesize information from multiple sources to support product and business decisions. Experience facilitating collaboration between Marketing, Sales, Engineering, Manufacturing, Quality, Customer Support, and executive leadership. Ability to thrive in a dynamic environment with changing priorities and evolving business needs. Strong financial acumen, including experience evaluating business cases, product profitability, and return on investment. Demonstrated leadership presence and the ability to effectively present recommendations to senior leadership.

Technical Knowledge:

Microsoft Office Suite:

Excel (advanced preferred), Word, PowerPoint, Outlook Customer Relationship Management (CRM) systems preferred: Sales Logix, Microsoft Dynamics, or equivalent Experience with product lifecycle management concepts and methodologies. Knowledge of product commercialization, go-to-market strategy, and product launch planning. Familiarity with market research, customer segmentation, competitive analysis, and customer journey mapping. Understanding of pricing strategies, product positioning, and value proposition development. Experience interpreting sales data, market trends, and product performance metrics. Familiarity with project management tools and collaboration platforms. Working knowledge of manufacturing environments and product development processes. Understanding of quality and regulatory considerations within medical device, dental device, healthcare technology, or regulated manufacturing environments preferred. Knowledge of digital workflows, CAD/CAM technologies, digital scanning, 3D printing, orthodontic technologies, or digital dentistry solutions preferred. Experience utilizing business intelligence, reporting, and data visualization tools preferred.

Reasoning Ability:

Ability to apply common sense understanding to carry out detailed written and oral instructions. Ability to deal with problems involving several variables in standardized situations. Ability to review data, draw conclusions and make suggestions based on data.

Travel Requirements:

Some travel required EEO/Disabilities/Veterans. Individuals with disabilities and protected veterans are encouraged to apply . At Great Lakes Dental Technologies, we care about our employees, the people we do business with, and our community. We've been named one of Western New York's Top Places to Work in 2023 and 2024 by the Buffalo News, Best Place to Work 2024 and 2025 by Buffalo Business First, and were awarded the Healthiest Workplace for 2024. We're a team that works hard but understands the importance of work-life balance, teamwork, and on-site fun. As an employee-owned company, we strive to do the right thing for our employees, for our customers, and for our community. Great Lakes Dental Tech is an employee-owned dental manufacturer that offers over 4,000 products and operates one of the largest orthodontic laboratories in the United States. Located in Tonawanda, NY. Why we're great at

Great Lakes Dental Technologies:

Established Legacy

• Joining Great Lakes provides career advancement at a stable, industry-leading company that has grown from a 2-person lab in 1965 to a 200+ employee-owned organization. Employee Ownership
• At Great Lakes, employee ownership means that each team member has a stake in the company's success, fostering a sense of responsibility, collaboration, and commitment to our shared goals. Employees earn company stock. Comprehensive Benefits
• We provide an array of benefits that can help you enjoy increased well-being, deal with an unexpected illness or accident, build and protect your financial security, balance your personal and professional life and meet everyday needs. Wellness & Work-Life Balance
• Enjoy an environment that promotes wellness events and a healthy work-life balance, ensuring a fulfilling and sustainable life and career. Diverse Opportunities
• Find employment opportunities in various departments including laboratory, digital production, customer service, accounting, sales, marketing, warehouse, and shipping and receiving. Training and Innovation
• Hands on training provides many opportunities to develop and enhance your skills to advance in your career. Community and Impact
• Participate in various company-sponsored activities such as raffles for charity, fitness events, lunch and learns, craft nights, food trucks, company lunches, and outings.

Benefits:

401(k) Dental Insurance Vision Insurance Employee Stock Ownership Plan Health Insurance Health Savings Account Life Insurance Paid Time Off Employee Referral Program Tuition Reimbursement College Scholarships Annual Bonus Opportunity Annual Wage Increase