Senior Manager, Consumer Insights

Senior Manager, Consumer Insights Calbee America Inc. - 3.0 Fairfield, CA Job Details Full-time $155,000 - $165,000 a year 1 day ago Qualifications Qualitative research Research data analysis Cross-functional collaboration Data-driven decision making Cross-functional communication

Full Job Description Position Summary:

The Senior Manager, Insights will play a pivotal role in shaping Calbee America's growth by transforming data into decisive, consumer-led strategy. This leader will sit at the intersection of market intelligence and human insight, connecting syndicated data, consumer research, and cultural trends to unlock new opportunities for our brands. As a trusted strategic partner to Marketing, R D, and Sales, this role will not only diagnose business performance but also define where to play and how to win by fueling innovation, strengthening brand equity, and accelerating demand. This is an opportunity to build and elevate a best-in-class insights function, embedding a true consumer-first mindset at the heart of every decision.

Key Responsibilities:

Consumer Insights Leadership Own and lead the end-to-end consumer insights agenda across brand and innovation Design and execute qualitative and quantitative research programs Translate consumer behavior, attitudes, and needs into clear and actionable insights Build and maintain a strong external partner network for research support Stay at the forefront of consumer insights methodologies and technology, including emerging AI-enabled tools, to continuously improve insight quality, speed, and impact Data, Analytics & Insight Activation Integrate multiple data sources (consumer research, syndicated data, retail performance, digital analytics) into a cohesive view of the business Lead advanced data assessment to identify trends, diagnose performance, and uncover growth opportunities Develop and maintain dashboards and reporting frameworks that track brand health, innovation performance, and key business KPIs Translate data into clear implications and recommendations that inform strategic decisions Partner with internal teams to ensure insights are embedded into business planning, innovation pipelines, and in-market execution Elevate the organization's ability to move from data → insights → action, ensuring outputs drive measurable impact Innovation & Product Development Support Partner with Marketing and R D to guide innovation from concept to launch Design research that reduces risk and informs go/no-go decisions Lead concept screening, product testing, and post-launch evaluation Ensure consumer feedback is embedded throughout the stage-gate process Translate consumer feedback into clear implications for product, experience, and positioning Strategic Leadership & Capability Building Serve as the voice of the consumer across the organization Build and scale insights tools, frameworks, and best practices Manage external research partners and vendors Influence senior stakeholders through compelling storytelling and data-driven narratives

Requirements/Competencies:

Strategic Acumen Data Activation & Business Impact Orientation Advanced Insights & Analytics Expertise Insight Generation & Storytelling Innovation & Product Development Partnership Cross-Functional Leadership & Influence Required Qualifications & Skills:

8-12+ years of experience in Consumer Insights, Market Research, or Analytics within CPG or food & beverage Deep expertise in syndicated data sources (SPINS, Circana/IRI, Nielsen) and retail analytics Strong experience leading both qualitative and quantitative research methodologies Proven ability to translate data into strategic recommendations that drive business impact Experience supporting brand strategy, innovation, and commercialization Strong storytelling and communication skills, with ability to influence senior leadership Collaborative, cross-functional leader with a consumer-first mindset Northern California, hybrid role (2-3 days per week onsite at our Fairfield, CA office). Open to remote. Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex, religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status.