Website Analytics Manager

Website Analytics Manager at Marchon Partners Website Analytics Manager at Marchon Partners in Somerville, Massachusetts Posted in about 18 hours ago.

Type:

full-time

Job Description:

Position:

Analytics Manager•

CRM, Website, and Digital Media Location:

Hybrid•3 days/week onsite in

Boston, MA Duration:

6+ month contract with possibility for extensions Analytics Manager•

CRM, Website, and Digital Media Job Description:

Our client is searching for a contractor to join the Insights & Analytics team to serve as an Analytics Manager, supporting a blend of analytics operations, tagging governance and channel performance reporting. The candidate will play a key role in ensuring that data collected across various digital touchpoints is captured, structured and made analytics-ready in alignment with enterprise measurement strategy. The contractor will partner cross-functionally with various analytics, marketing, agency, operations and privacy teams to operationalize scalable and compliant data capture and measurement processes. The ideal candidate demonstrates high analytical horsepower with a keen attention to detail and commitment to being thorough and accurate.

Key Duties and Responsibilities:

Lead tagging & taxonomy operations across various digital touchpoints, including web, email and media•ensuring data capture frameworks align to cross-brand measurement objectives and analytics needs Oversee agency and vendor tagging processes, partnering with various internal and external stakeholders to ensure tagging specs, trafficking sheets and measurement standards are deployed accurately across campaigns Manage website analytics operations, overseeing vendor-led Google Analytics tagging and configuration efforts to ensure website performance data is captured and made analytics-ready Partner with privacy and legal teams to ensure data is collected, stored and reported compliantly Own data quality assurance across various third-party media data feeds, validating weekly publisher files are ingested cleanly and on-time while being mapped appropriately to analytics measurement standards Deliver channel-specific analytics projects and ad-hoc reporting across various web, email and digital media initiatives

Knowledge and Skills:

5+ years' experience in digital marketing analytics operations and reporting with a focus on CRM analytics Deep familiarity with digital measurement strategies and tagging and taxonomy frameworks Experience partnering with various internal and external stakeholders on various end-to-end analytics projects 5+ years of web analytics platform experience, such as Google Analytics or Adobe Analytics Fundamental understanding of privacy, consent and data compliance considerations and process Education and Experience Experience with tag management systems such as Tealium or Google Tag Manager preferred Pharmaceutical or healthcare industry experience preferred Bachelor's degree required