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V Digital Services

Director of SEO/GEO/AEO

Career Insights for Search Engine Optimization Manager

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What they do

A Search Engine Optimization Manager oversees an organization’s SEO strategy and initiatives. Responsibilities include developing and implementing SEO strategies, managing SEO teams, and meeting business objectives. Analyzes competitors’ strategies, track industry trends, and provide recommendations to senior management.

$122,439 / year median in Arizona

+11% projected growth

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Job Description

Director of
SEO/GEO/AEO V
Digital Services - 2.7 Phoenix, AZ Job Details Full-time 6 hours ago Benefits Paid parental leave Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Parental leave Vision insurance Flexible schedule Referral program Qualifications AI models Product presentation Management Managing marketing teams Team supervision Talent management Talent acquisition Enterprise selling Channel development Team development Hiring Profit & loss Machine intelligence Technology management Client management Mentoring Forecasting Channel sales Recruiting Leading team collaboration initiatives Scalability Presentation creation Operational excellence initiatives Business operations AI-driven automation Account management Marketing agency experience Profit and loss analysis Marketing positioning Channel management Full Job Description Overview V Digital Services is seeking a visionary, forward-thinking Director of SEO to define, establish, and drive the overall strategic vision of our SEO/AIO department. As the executive SEO leader across our agency, sales teams, and white-label reselling partners, you will be responsible for shaping service strategy, scaling operations for a portfolio of Small/Medium Size Businesses clients, and leading a high-performing department with managers, team leads and a team of 25+ SEO/AEO/GEO and content professionals. In this role, you will position our agency at the forefront of search innovation—integrating Artificial Intelligence (AI) and Answer Engine Optimization (AEO) into our core deliverables, operational processes, and product suite. Key Responsibilities SEO with AI, AEO & Visionary Leadership Define and execute the overarching vision, product roadmap, and strategy for the SEO department across internal agency operations, sales organizations, and reselling partner channels. Lead the agency's transition into modern search paradigms by seamlessly integrating Answer Engine Optimization (AEO) , Generative Engine Optimization (GEO), and AI-driven search models (e.g., ChatGPT, Perplexity, AI Overviews) alongside traditional organic search strategies. Drive the department's AI strategy—identifying, testing, and adopting cutting-edge AI tools to enhance SEO research, workflow efficiency, content strategy, and deliverable quality without sacrificing brand safety or strategic depth. Act as the principal authority and thought leader on AI and search technology trends, educating internal teams, reselling partners, and clients on how emerging search environments impact visibility. Operational Scale, Quality & Deliverable Innovation Oversee operational systems to ensure high deliverable quality, consistency, and performance across a portfolio of 800+ client accounts. Build scalable framework models for AEO and AI-era search tactics (e.g., entity mapping, structured data optimization, brand authority building, conversational intent matching). Establish and optimize key performance indicators (KPIs), automated workflows, quality assurance standards, and AI-supported operations to scale client outcomes efficiently while protecting profit margins. Own department budgeting, resource capacity planning, software/tooling stacks (including AI tools), and P&L management in alignment with executive agency goals. Leadership & Manager Development Directly manage, mentor, and empower 2 SEO Managers, guiding them to effectively lead, upskill, and manage a broader team of 20+ SEO and content specialists. Cultivate an agile, forward-thinking departmental culture focused on experimentation, continuous AI/SEO skill adoption, and performance excellence. Oversee talent acquisition, retention strategies, succession planning, and training frameworks to ensure the team stays ahead of search engine algorithm shifts and AI disruptions. Sales Enablement & Partner Integration Partner closely with internal sales teams and reselling partners to package, position, and pitch forward-looking SEO and AEO product offerings. Demystify AI and AEO/GEO concepts for sales teams and reselling partners, creating pitch enablement materials, product documentation, and strategic positioning frameworks. Lead strategic presentations and act as the lead resource during pitch phases for enterprise opportunities, major strategic accounts, and partner network expansions. Identify growth opportunities within the existing client base to drive department revenue through account upsells, AI-enhanced solutions, and cross-selling initiatives.
Qualifications & Requirements Experience :
8+ years of progressive SEO experience within an agency or reseller environment, with 3+ years in a senior leadership role managing managers and large teams (20+ direct/indirect reports).
AI & AEO/GEO
Mastery :
Demonstrated expertise in integrating Artificial Intelligence into SEO operational workflows, product offerings, and client deliverables. Strong strategic mastery of Answer Engine Optimization (AEO), entity-based search, and AI search platforms.
Scale Expertise :
Proven track record of scaling operations, quality assurance, and workflow efficiency for large-scale SMB and enterprise portfolios (800+ accounts).
Partner & Sales Alignment :
Demonstrated success working alongside sales organizations, reseller networks, and external channel partners to package, position, and pitch digital services.
Business Acumen :
Strong understanding of business operational metrics, P&L responsibility, resource forecasting, software investment, and margin optimization.
Communication & Thought Leadership :
Exceptional presentation skills with an ability to translate complex AI/SEO changes into clear business value for non-technical stakeholders, reselling partners, and clients.
Team Building :
Exceptional ability to recruit, motivate, upskill, and retain top-tier digital marketing talent in hybrid and remote environments.
Travel :
Willingness to travel as needed for strategic partner meetings, major client pitches, and regional team initiatives. Who We Are V Digital Services is part of the Voice Media Group family and stands as one of the fastest-growing digital marketing agencies in the Valley. We work with local and national brands that share our values, embracing change and continually pushing boundaries to innovate within the digital marketing industry. Benefits & Compensation Flexible schedule:3 days in-office / 2 days remote Company-provided Mac or PC Comprehensive Health, Dental, and Vision Insurance 401(k) retirement plan Paid Parental Leave Vacation & Paid Time Off (PTO)
Quarterly Performance Bonus Pay Employee Referral Program Tuition Reimbursement Job Type:
Full-time Benefits:
401(k) Dental insurance Flexible schedule Health insurance Paid time off Referral program Tuition reimbursement Vision insurance
Experience:
Management:
5 years (Preferred)
AEO/GEO:
1 year (Preferred)
Organic SEO:
8 years (Preferred)
Work Location:
In person