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Robert Half

SEO Analyst

Career Insights for Search Engine Optimization Specialist

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Based on Arizona data

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What they do

A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.

$75,306 / year median in Arizona

+6% projected growth

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Job Description

Description About the Role We're looking for an SEO Analyst to help grow organic search visibility and traffic. You'll research, analyze, and optimize our website's content and technical performance to improve rankings, drive qualified traffic, and support broader marketing goals. Key Responsibilities + Conduct keyword research to identify content and optimization opportunities + Perform on-page SEO audits and implement improvements (titles, meta descriptions, headers, internal linking, schema markup) + Monitor site health using tools like Google Search Console, Screaming Frog, and Ahrefs/SEMrush + Analyze organic traffic, rankings, and conversion data to identify trends and opportunities + Collaborate with content, dev, and design teams to implement SEO best practices + Track and report on KPIs (organic traffic, rankings, CTR, conversions) + Conduct competitive analysis and stay current on search algorithm updates + Assist with technical SEO tasks: site speed, mobile-friendliness, crawlability, indexing issues + Support link-building and content strategy initiatives Requirements Required Qualifications + 1-3+ years of experience in SEO or digital marketing (adjust based on seniority) + Proficiency with SEO tools: Google Analytics, Google Search Console, SEMrush/Ahrefs, Screaming Frog + Solid understanding of on-page, off-page, and technical SEO + Familiarity with
HTML/CSS
basics and CMS platforms (WordPress, Shopify, etc.) + Strong analytical skills and comfort working with data + Excellent written and verbal communication skills Preferred Qualifications + Experience with SQL, Google Tag Manager, or Looker Studio + Background in content strategy or copywriting + Experience with local SEO or e-commerce SEO + Google Analytics/Ads certifications Technology Doesn't Change the World, People Do.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .