A Search Engine Optimization Manager oversees an organization’s SEO strategy and initiatives. Responsibilities include developing and implementing SEO strategies, managing SEO teams, and meeting business objectives. Analyzes competitors’ strategies, track industry trends, and provide recommendations to senior management.
SEO Manager Riester is looking for an SEO Manager well-versed in all aspects of search marketing. This position will be responsible for managing client accounts with an emphasis on search engine optimization. This client-facing role requires strong analytical and strategic skills, a passion for data-driven marketing methodologies and techniques, along with other critical skills such as problem-solving and creative-thinking.
RESPONSIBILITIES
Collaborate with clients and internal teams to meet organic performance objectives Conduct website audits and present findings effectively Analyze and make recommendations on elements that impact a website's ranking including a site's URL structure, 301-redirect strategy, HTML sitemap, robots.txt file, etc Report on keyword performance, competitive analysis, the share of voice, backlinks, page load speed and provide actionable insights Identify new opportunities to drive results and improve performance Recommend content ideas and collaborate with stakeholders Compile and analyze recurring reports Present weekly, monthly and quarterly results to client teams Monitor and communicate relevant digital media best practices, SEO developments, statistics, trends, and industry strategies Develop SEO training and communicate strategies with internal partners
DIFFERENTIATORS
The ability to look beyond SEO optimization and understand the business challenges Riester clients may face The ability to build relationships and engender trust with clients, peers and internal stakeholders The ability to collaborate across the organization including with the PPC, Analytics, Content, Creative and Design teams to solve client needs The ability to conduct in-depth content gap analyses, competitive and audience analysis, keyword research, and SERP landscape analysis and collaborate on creative assets, based on your findings The ability to define and present data and results in a digestible, customer-centric format
REQUIREMENTS
Minimum 3 years of hands-on experience with search engine optimization Bachelor's degree preferred Superior work ethic, self-starter, eager to consistently meet objectives and take on more responsibility High attention to detail and strong problem-solving skills Ability to manage multiple tasks and meet deadlines Experience with Moz, Yext, or similar local search platforms Experience with BrightEdge or similar content performance platform Experience with Google Search Console and Google Tag Manager Google Sheets or Microsoft Excel skills: Pivot tables, charts and advanced functions Google Analytics, Google Adwords certification a plus Exceptional verbal and written communication skills
BENEFITS
Privately-owned and headquartered in Phoenix, with additional offices in Los Angeles and Park City. This position will be in Phoenix. Competitive benefits package, including Medical, Dental, Vision, 401k - with a profit share and match, FSA, HSA, vacation, sick & more! Dog-friendly! Modern, fun and fast-paced work environment.
