Paid Media Strategist

Paid Media Strategist Kingston / KingstonBrass.com - 4.0 Chino, CA Job Details Full-time $51,185.09 - $61,642.25 a year 1 day ago Benefits Health insurance Dental insurance 401(k) Vision insurance Employee discount Life insurance Qualifications Social media advertising Teamwork SEM campaigns Attribution modeling Attention to detail Organizational skills Pay-per-click (PPC) advertising Marketing analytics Data analytics tools Keyword topic research Paid search marketing Data-driven decision making Full Job Description Performance Marketing Specialist (Paid Media) Kingston - Chino, CA (In-Office) Who We Are Since 1998, Kingston has been one of the fastest-growing plumbing fixture manufacturers in the United States. Based in Chino, California, our products are carried by leading retailers including Amazon, Wayfair, Home Depot, and Lowe's. Alongside our retail presence, we are growing a direct-to-consumer ecommerce business that offers thousands of kitchen and bathroom products across a wide range of design styles. Our marketing team is focused on building a high-performance ecommerce growth engine across paid media, SEO, content, and lifecycle marketing. The Opportunity We're looking for a Performance Marketing Specialist to take ownership of Kingston's paid acquisition efforts and help scale our e-commerce growth. This role is ideal for someone who: Lives inside ad platforms Knows how to scale campaigns profitably Can bring structure to large, complex product catalogs You will play a key role in expanding our paid media engine across Google and Meta, with the goal of scaling performance across 100+ product categories. What Success Looks Like (6-12 Months) Scale paid campaigns across Google Ads and Meta Ads Build and manage 100+ product-level or category campaigns Develop scalable campaign structures for a large SKU catalog Improve performance metrics, including ROAS, CAC, and conversion rate Identify and test new growth opportunities across paid channels What You'll Do Paid Media Management Plan, launch, and optimize campaigns across Google Ads and Meta Ads , with opportunities to test additional platforms. Campaign Structure & Scaling Build scalable campaign frameworks to support Kingston's long-tail product catalog . Performance Optimization Continuously test and improve: Creatives Audiences Bidding strategies Landing pages Data & Analytics Use tools like GA4, SEMrush, and platform dashboards to analyze performance and guide decision-making. Cross-Channel Support Collaborate with the marketing team to align paid campaigns with promotions, product launches, and seasonal initiatives, and support adjacent efforts like email and SEO when needed. Required Experience 3+ years of hands-on paid media experience Strong experience with Google Ads (required) Experience managing Meta Ads campaigns Solid understanding of GA4 and attribution Experience working in Shopify or e-commerce environments Familiarity with keyword research tools (SEMrush or similar) Strong analytical mindset with a focus on performance optimization Nice to Have Experience in marketing physical consumer products Familiarity with home improvement, kitchen, or bath categories Understanding of MAP pricing and multi-channel distribution Experience managing large product catalogs Basic design skills (Canva, Adobe, etc.) Experience in paid ads in other platforms (e.g., Pinterest, TikTok, etc) Who You Are Data-driven and performance-focused Detail-oriented with strong campaign organization skills Comfortable working with large product catalogs and complexity A self-starter who can operate with both structure and ambiguity Someone who takes ownership of results—not just execution The Team You'll join a growing in-house marketing team, working directly with the Marketing Director and COO to drive e-commerce growth. Why Join Kingston Direct impact on revenue growth and marketing performance Opportunity to help scale a growing DTC ecommerce channel Work with a nationally recognized home fixtures brand Collaborative, in-house team with room to grow Ability to shape and build marketing systems from the ground up Location This is an in-office role based in Chino, California.

Job Type:

Full-time Pay:

$51,185.09 - $61,642.25 per year

Benefits:

401(k) Dental insurance Employee discount Health insurance Life insurance Vision insurance

Work Location:

In person