A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.
Google Ads / PPC Manager•Legal Lead Generation Law Offices of Edgar Sevilla Chula Vista, CA Job Details Part-time $25•$30 an hour 17 hours ago Qualifications Spanish Google Ad Manager Google Tag Manager Managing budgets in a search marketing role Digital marketing budget management English Cost analysis Media data analysis Pay-per-click (PPC) advertising Data-driven problem-solving Marketing analytics Lead generation activity metrics tracking Keyword topic research Paid search marketing Conversion rate optimization (CRO) Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Google Ads / PPC Manager•
Legal Lead Generation Position:
Google Ads /
PPC Manager Job Type:
Full-Time Industry:
Digital Marketing /
Legal Lead Generation Experience:
3+ Years Google Ads Experience Required About the Position We are an established digital marketing company specializing in lead generation for law firms and professional services. We are looking for an experienced Google Ads / PPC Manager who understands how to generate high-quality leads in competitive, high-cost markets. This is NOT an entry-level position. We are looking for someone who understands Google Ads beyond simply creating campaigns and adjusting budgets. You should be comfortable analyzing data, identifying wasted spend, discovering new keyword opportunities, improving conversion rates, and continuously lowering our cost per qualified lead and acquired client. Experience managing personal injury, legal, insurance, medical, or other highly competitive lead-generation campaigns is strongly preferred. Spanish-language advertising experience is a major plus. Responsibilities Build, manage, and optimize Google Search campaigns Perform advanced keyword research and identify new opportunities Develop long-tail keyword strategies Manage Exact Match and Phrase Match campaigns Review Search Terms reports and continuously build negative keyword lists Identify and eliminate wasted advertising spend Optimize campaigns based on qualified leads and actual customer acquisition Manage bidding strategies and campaign budgets Improve Quality Score, CTR, conversion rates, and cost per acquisition Create and test ad copy Develop and test new campaign/ad-group structures Work with landing pages to improve conversion rates Manage geographic targeting and location-based campaigns Analyze performance by device, location, time, keyword, search term, and campaign Set up and troubleshoot conversion tracking Work with Google Tag Manager and GA4 Track phone calls and form submissions Understand offline conversion tracking and CRM attribution Prepare clear weekly performance reports Find opportunities our competitors are overlooking Required Experience You should have: 3+ years of hands-on Google Ads management experience Significant experience managing Google Search campaigns Experience managing meaningful monthly advertising budgets Strong understanding of lead-generation campaigns Advanced keyword research skills Strong understanding of Google Ads bidding strategies Experience with conversion tracking Experience with Google Tag Manager and GA4 Strong analytical and problem-solving skills Ability to explain WHY you are making campaign changes Experience optimizing campaigns based on actual business results—not just clicks and impressions Strongly Preferred Personal injury Google Ads experience Law firm / legal marketing experience Experience with high-CPC keywords Spanish-language PPC experience Bilingual English/Spanish Call-tracking experience CRM and offline conversion tracking experience Landing-page optimization experience What We Are NOT Looking For We are not looking for someone who can only do websites and or graphic design. Google Ads must be one of your strongest areas of expertise. We are also not looking for someone who simply relies on Google's automated recommendations. We want someone who understands the numbers, questions the data, tests new strategies, and actively looks for ways to outperform competitors. How We Measure Success We care about: Qualified Leads → Consultations → Acquired Clients → Cost Per Acquisition Cheap clicks or a low cost per lead mean very little if those leads do not become customers. The successful candidate will understand how to optimize advertising around real business results and revenue , not vanity metrics. To Apply Please include the following: How many years have you personally managed Google Ads campaigns? What is the largest monthly Google Ads budget you have personally managed? Have you managed campaigns for personal injury attorneys or law firms? If yes, please explain. Have you managed Spanish-language Google Ads campaigns? What Google Ads campaign are you most proud of and why?
IMPORTANT
You may be asked to complete a practical campaign analysis during the interview process. We are looking for someone who wants to take ownership of Google Ads performance, continuously test new ideas, and grow with our company.
Pay:
$25.00•$30.00 per hour Expected hours: 20.0 per week People with a criminal record are encouraged to apply
