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Quigley-Simpson & Heppelwhite

Senior Associate, Search & Social

Career Insights for Pay Per Click Specialist

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What they do

A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.

$78,072 / year median in California

+10% projected growth

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Job Description

Senior Associate, Search & Social Quigley-Simpson & Heppelwhite Los Angeles, CA Job Details Full-time $28 - $30 an hour 15 hours ago Qualifications Vendor relationship building Social media advertising campaigns Website activity analysis Media performance reporting Performance Reporting E-commerce Conversion optimization Pay-per-click (PPC) advertising Marketing analytics Marketing agency experience Paid search marketing Campaign performance reporting Search engine marketing (SEM) strategy development Analytics Paid search advertising campaigns
Full Job Description Summary:
This role will be responsible for the day-to-day management of paid search and social campaigns for assigned clients, supporting an immediate manager or supervisor. In this role, you will be responsible for the execution of strategy, campaigns, budgets, optimizations, and proactive recommendations.
Core Accountabilities:
Develop paid search and social strategies that detail campaign objectives, tactics, rationale, strategy, budget allocation, etc. Execute paid search and social campaigns across various media channels Work closely with the Analytics team and internal stakeholders to develop performance reports Lead client calls, instilling trust as a subject-matter expert Optimize search and social campaigns consistently to meet client goals Collaborate with team members across all departments Manage relationships with search and social platform reps and other third-party vendors
Academic/Educational Requirements:
Bachelor's degree or relevant experience
Required Skills/Experience:
Minimum 1-2 years of experience in paid search and social marketing with a focus on e-commerce Minimum 1-2 years of experience at a competitive marketing agency focused on performance marketing Must have in-platform execution experience setting up campaigns and pulling levers in Meta and Google Ads (experience with TikTok, Snapchat, Pinterest, Twitter, LinkedIn, and Reddit is a plus) Understanding of the consumer journey from awareness to conversion, and possessing the ability to leverage insights to unlock new growth opportunities Experience using Google Analytics for reporting Excellent written, verbal communication, and presentation skills Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail Working competency in paid search is a plus