Fusion Dental Implants | Roseville, CA Part-Time or Full-Time | On-Site /

Hybrid Pay:

$25-$50 per hour, based on experience Performance-Based Bonus Opportunities + Benefits for Eligible Full-Time Employees About Fusion Dental Implants Fusion Dental Implants is a growing dental organization focused on dental implants, full-arch treatment, and comprehensive patient care. As we continue to expand, we are strengthening our internal marketing team with specialists who can directly own and improve our patient acquisition channels. We are seeking an experienced, highly analytical Paid Ads Specialist to take hands-on ownership of our paid search advertising across Google Ads and Microsoft Advertising (Bing Ads). We are looking for a true paid-search specialist with demonstrated experience building, troubleshooting, optimizing, and scaling high-intent B2C lead-generation campaigns. This is not a position for someone who simply monitors campaigns, adjusts budgets, or follows automated platform recommendations. We need someone who can independently audit an account, identify wasted spend and opportunities, develop strategy, execute changes, and be accountable for measurable performance. Our focus extends beyond CPL. We care about the complete acquisition funnel: Search → Click → Lead → Qualified Lead → Booked Consultation → Patient Acquisition Key Responsibilities Take day-to-day ownership of Google Ads and Microsoft/Bing Ads Audit existing accounts and identify wasted spend, structural issues, tracking problems, and growth opportunities Build, launch, optimize, and scale high-intent paid-search campaigns Develop effective campaign and ad-group structures Conduct comprehensive keyword and search-intent research Continuously analyze search terms and maintain strong negative-keyword strategies Optimize keyword match types based on performance and search intent Manage bidding strategies, budgets, pacing, and campaign allocation Continuously test headlines, descriptions, messaging, offers, and ad variations Monitor and improve Quality Score and overall campaign efficiency Analyze auction insights, competitor activity, and changes within the search environment Identify wasted spend and performance problems quickly Scale successful campaigns while maintaining lead quality and acquisition efficiency Manage location, device, scheduling, demographic, and audience strategies where appropriate Evaluate Performance Max, YouTube, Display, remarketing , and other campaign types when strategically appropriate Optimize Microsoft Advertising based on its own performance rather than simply duplicating Google campaigns Monitor performance across CPC, CTR, CVR, CPL, CPA, impression share, lead quality, and booked consultations Analyze campaigns based on qualified leads and booked consultations , rather than simply form submissions Develop structured testing and optimization roadmaps Work closely with leadership, marketing, call center, and other teams to understand downstream lead performance Stay current on Google Ads, Microsoft Advertising, bidding technology, search behavior, and healthcare advertising requirements Tracking & Attribution The Paid Ads Specialist should have strong technical knowledge of: Google Ads conversion tracking Microsoft Advertising conversion tracking Google Tag Manager (GTM) Google Analytics 4 (GA4) Microsoft UET Call conversion tracking Form tracking UTMs Enhanced conversions Offline conversion tracking where applicable Conversion-action configuration Attribution and conversion troubleshooting You should be capable of identifying missing, duplicated, inaccurate, or improperly configured conversions and determining what needs to be corrected. Website development is not part of this position. However, you should understand how landing-page relevance and conversion performance impact paid-search results and be able to clearly communicate recommendations to the appropriate team.

Qualifications Strong candidates should have:

4+ years of hands-on paid-search experience preferred Advanced expertise in Google Ads Strong experience with Microsoft Advertising/Bing Ads Proven experience managing and scaling B2C lead-generation campaigns Experience personally managing meaningful monthly paid-search budgets Strong experience with high-intent and local search campaigns Advanced keyword and search-intent strategy Advanced search-term and negative-keyword management Strong understanding of keyword match types Strong understanding of bidding strategies and budget allocation Advanced campaign architecture and account-structure knowledge Strong Google Ads conversion-tracking knowledge Experience with Microsoft UET and conversion tracking Strong working knowledge of Google Tag Manager and GA4 Experience with call and form tracking Understanding of attribution and offline conversion data Strong analytical and problem-solving skills Ability to independently audit, diagnose, and restructure accounts Ability to translate performance data into specific actions Excellent attention to detail and communication skills Ability to independently take ownership of performance Experience in dental, healthcare, medical, legal, home services, or other high-ticket B2C lead generation is strongly preferred. What Success Looks Like The right person should be able to look at our accounts and quickly determine: Where money is being wasted Which keywords and search terms are producing qualified opportunities Which campaigns deserve additional budget Which campaigns need to be reduced or restructured Whether bidding strategies are appropriate Whether conversion tracking can be trusted Why CPL or CPA has changed Whether lead quality is improving or declining What needs to be tested next How successful campaigns can be scaled without sacrificing quality Success means creating a predictable, measurable, and scalable paid-search acquisition channel that consistently generates qualified patient opportunities and booked consultations. Compensation & Benefits $25-$50 per hour , based on experience and demonstrated results Performance-based bonus opportunities Part-time or full-time opportunities available Benefits available for eligible full-time employees Paid time off for eligible employees Opportunity for increased compensation based on performance and growth Direct involvement with leadership Meaningful ownership over paid-search strategy and performance Opportunity for professional growth as the organization expands To Apply Please submit your résumé along with: Examples or case studies of Google and/or Bing campaigns you personally managed Approximate monthly ad spend you personally managed Specific examples of campaigns you successfully scaled Before-and-after

CPL, CPA, CVR, ROAS

, or other relevant metrics Experience with high-ticket lead generation Experience with Google Ads and Microsoft Advertising Experience with GTM, GA4, UET, call tracking, form tracking, and attribution An example of an underperforming account you personally diagnosed and improved An example of how you improved lead quality, not simply lead volume Please be specific about accounts you personally managed and results you were directly responsible for. Generic applications without demonstrated paid-media results will not be considered.

Pay:

$25.00 - $50.00 per hour Expected hours: 25.0 - 40.0 per week

Benefits:

401(k) matching Employee discount Health insurance Paid time off

Work Location:

In person