Manager of Online Sales and Marketing

Manager of Online Sales and Marketing Franklin Wireless Corp. San Diego, CA Job Details Full-time $71,000 - $75,000 a year 12 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance Qualifications Social media advertising campaigns Website management Salesforce E-commerce Lead Conversion Content marketing SEO projects Pay-per-click (PPC) advertising Facebook Marketing analytics SEO content writing Channel management Paid search marketing Data analytics technologies Search engine marketing (SEM) strategy development Copywriting Paid search advertising campaigns Full Job Description Overview Are you passionate about driving online sales and crafting innovative marketing strategies? We are seeking a dynamic and energetic Manager of Online Sales and Marketing to lead our digital initiatives. In this role, you will harness your expertise in digital marketing, content creation, and data analytics to elevate our brand presence and boost e-commerce performance. Join us to shape compelling campaigns, optimize user experiences, and unlock new growth opportunities across multiple online platforms. This is your chance to make a significant impact in a fast-paced, innovative environment dedicated to excellence and continuous improvement. Duties Develop and execute comprehensive online sales strategies that align with overall business goals, leveraging

SEO, SEM

(Search Engine Marketing), and performance marketing techniques. Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI. Oversee content creation and management using WordPress, content management systems, and

HTML/CSS

to ensure engaging, SEO-friendly website content. Utilize SEO tools, keyword research, and analytics platforms like Google Analytics to monitor website performance, identify opportunities for improvement, and implement conversion optimization tactics. Coordinate social media marketing efforts across various channels including Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement. Implement marketing automation tools to streamline email marketing campaigns, lead nurturing processes, and customer segmentation strategies. Analyze campaign performance data regularly to refine strategies, improve conversion rates, and enhance overall digital marketing effectiveness. Collaborate with cross-functional teams including sales, design, and IT to ensure seamless execution of online initiatives. Requirements Proven experience managing online sales channels with a strong understanding of e-commerce platforms and content management systems such as WordPress. Extensive knowledge of SEO techniques, tools (e.g., SEMrush, Moz), keyword research methods, and analytics platforms like Google Analytics. Hands-on experience with digital advertising platforms including Google Ads (AdWords), Facebook Advertising, and other social media ad managers. Excellent copywriting skills with the ability to craft engaging content tailored for various digital channels. Familiarity with marketing automation tools for email marketing campaigns and lead management. Ability to analyze data effectively to inform decision-making; experience with performance marketing metrics is essential. Knowledge of B2B marketing strategies is a plus; experience working within fast-paced digital environments highly preferred. Join us as we innovate at the intersection of technology and marketing! Bring your expertise in digital strategy, creative content development, and data-driven decision-making to help us grow our online presence while delivering exceptional value to our customers.

Pay:

$71,000.00 - $75,000.00 per year

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person