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Review campaign structure, keyword strategy, ad copy, landing pages, and optimization recommendations. Analyze campaign performance and provide data-driven insights and recommendations. Partner with SEO, analytics, creative, and web teams to improve campaign performance. Lead PPC projects, manage timelines, and ensure successful cross-functional execution. Evaluate AI-powered advertising tools, including Smart Bidding and Performance Max. Conduct QA, competitive analysis, and identify opportunities for ongoing optimization.
AI
Akraya Inc.
Paid Search Marketing Manager: 26-02048
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Based on California data
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What they do
A Search Engine Marketing Manager develops and manages search engine marketing campaigns. Develops marketing that includes paid advertising on internet search engines, other internet advertising and social media marketing; optimizes a company website to get better ranking in search results. Analyzes marketing data related to search query results.
$115,043 / year median in California
+2% projected growth
Job Description
Primary Skills:
PPC Marketing-Expert, Google Ads-Expert, Search Engine Marketing (SEM)-Advanced, Project Management-Advanced, Communication Skills-Advanced, Data Analysis-Advanced Contract:
W2Duration:
12 months (with a high possibility of extension)Location:
San Diego CA (3 days onsite)Pay Range:
$53.00-$55.00 per hour #LP JOB SUMMARY
We are seeking a results-driven PPC Marketing Manager to lead and optimize paid search marketing initiatives. This role will serve as the primary liaison between internal stakeholders and the external agency, ensuring PPC campaigns align with business objectives and deliver strong performance. The ideal candidate will bring hands-on expertise in Google Ads, campaign optimization, analytics, and project management while collaborating with cross-functional teams to drive continuous improvement and innovation.JOB REQUIREMENTS
Serve as the primary point of contact between internal stakeholders and the PPC agency. Develop and execute paid search strategies aligned with business goals and growth objectives.Review campaign structure, keyword strategy, ad copy, landing pages, and optimization recommendations. Analyze campaign performance and provide data-driven insights and recommendations. Partner with SEO, analytics, creative, and web teams to improve campaign performance. Lead PPC projects, manage timelines, and ensure successful cross-functional execution. Evaluate AI-powered advertising tools, including Smart Bidding and Performance Max. Conduct QA, competitive analysis, and identify opportunities for ongoing optimization.