Senior Analyst, Paid Search

Senior Analyst, Paid Search Williams-Sonoma, Inc. - 3.3 San Francisco, CA Job Details Full-time $85,000 - $95,000 a year 20 hours ago Benefits Wellness program Commuter assistance Partner benefits Paid holidays Health insurance Dental insurance Vision insurance Volunteer time off Qualifications Revenue growth Domo Data visualization software proficiency Data reporting Digital marketing budget management Mid-level SEM campaigns Tableau 3 years Budget forecasting Analysis skills Bachelor's degree Mentoring Forecasting Organizational skills Pay-per-click (PPC) advertising Marketing analytics AI Cross-functional collaboration Paid search marketing Communication skills Cross-functional communication Campaign performance reporting Excel data analysis Paid search advertising campaigns Full Job Description About the Team The paid search team supports the Text and Shopping ads across the portfolio of 10 WSI brands. We partner with vendors, agencies, tech platforms, and cross functional teams to drive innovation and efficiency. About the Role Williams-Sonoma, Inc. is seeking a Senior Marketing Analyst to support Paid Search and Shopping programs across one or more portfolio brands. This role will help drive revenue growth through campaign management, testing, analysis, and optimization across Google Ads, Microsoft Ads, and emerging platforms. The ideal candidate is analytical, detail-oriented, and comfortable working in a fast-paced retail environment. A successful candidate brings digital consumer marketing experience and expertise in Google Ads, Google Merchant Center, and modern AI-powered marketing and reporting workflows. Responsibilities Manage and optimize Paid Search and Shopping campaigns across Google and Microsoft Ads Support budget pacing, forecasting, bid management, and promotional execution Help drive performance across Search, Shopping, and Performance Max campaigns Monitor campaign performance and identify optimization opportunities to improve ROAS, traffic, and conversion Build reports and deliver insights to Marketing and Brand stakeholders Support testing initiatives across ad copy, landing pages, audiences, and Shopping campaigns Use performance data and testing insights to inform optimization and budget allocation decisions Analyze performance data and provide actionable recommendations Collaborate with cross-functional teams including Analytics, Creative, and Brand Marketing Stay current on evolving search automation, AI-driven campaign tools, and platform best practices Mentor junior analysts and contribute to team best practices Criteria 3-5 years of Paid Search and/or Shopping campaign management experience Strong understanding of Google Ads and Microsoft Ads Experience with Shopping campaigns, Performance Max, and automated bidding strategies Intermediate experience using AI and automation tools to support campaign optimization, reporting, analysis, or workflow efficiency Strong analytical skills and attention to detail Experience with Excel and analytics/reporting tools such as GA4, Adobe Analytics, Domo, or Tableau Strong communication and organizational skills Retail or eCommerce experience preferred Bachelor's degree or equivalent experience preferred This role requires being onsite in the San Francisco office Monday through Thursday, with Friday optional in office Our Culture & Values We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. People First Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available: Benefits A generous discount on all WSI brands A 401(k) plan and other investment opportunities Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial and emotional health Continued Learning In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities Resources for self-development Advisor (Mentor) program Career development workshops, learning programs, and speaker series Why Join Us Work across iconic consumer retail brands with large-scale digital marketing programs Join a collaborative, data-driven marketing team Help manage and optimize multi-million-dollar marketing budgets while contributing to testing, innovation, and performance strategy Opportunity to grow within a fast-paced and evolving organization WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration). This role is not eligible for relocation assistance. Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws and ordinances. The expected starting pay range for this position is $85,000- $95,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. #LI-JC1 Our Company Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.