GTM Engineer - Demand Generation

Job Description:

HackerRank helps companies like NVIDIA, Amazon, and Microsoft hire and upskill the next generation of developers based on skills, not pedigree. Our platform is trusted by over 2,500 of the world's most innovative companies to build strong engineering teams ready for what's next. Software has entered an era where humans and AI build side by side. As this shift accelerates, the definition of strong technical talent is changing. We give companies better ways to identify and invest in next-generation skills. People at HackerRank care deeply about the impact of their work and sweat the small details so our customers can be wildly successful with products they genuinely love to use. We move with urgency and believe great outcomes come from high standards About the role The Growth Marketing team is the engine behind pipeline acceleration at HackerRank. We operate at the intersection of creativity, analytics, and automation, managing paid channels, orchestrating ABM plays, and optimizing every touchpoint that turns interest into opportunity. As the team responsible for bringing in qualified leads and nurturing them across the funnel, we directly impact revenue and go-to-market success. As our Demand-focused GTM Engineer, you'll be the driving force that turns marketing strategy into pipeline. You will own the day-to-day execution of multi-channel demand programs including paid social, ABM plays, email nurture, and direct mail while managing budgets, creative assets, and stakeholders. You'll analyze campaign data, optimize performance, and scale efforts to maximize impact. If juggling timelines, audience lists, and bid strategies is your wheelhouse, this is your chance to help HackerRank hit the next level of growth. What you'll do Execute and optimize full-funnel demand generation programs across paid media and owned channels. Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies. Drive ABM campaigns (1:

Many, 1:

Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts. Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests. Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed. Who you are Connects strategy with hands?on execution across channels and tools. Passionate about data, testing, and finding signal in the noise. Proven track record driving pipeline growth through high?performing ABM programs. You bring 5 years in B2B demand generation or growth marketing (agency or SaaS). Hands?on with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.). Experience running 1:

Many, 1:

Few, and 1:1 ABM campaigns with measurable results. Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot). Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.). Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.). Familiar with low?code and automation tools such as Clay, Make, N8N, or Zapier. Even better if you have Experience with APIs, webhooks, dashboarding, or ETL. You bring light creative skills with tools like Figma or Canva. Have copywriting chops to iterate messaging and improve campaign performance. You will thrive in this role if You love turning strategy into scalable, high-performing campaigns. Experimentation excites you, you test, learn, and double down on what works. You thrive at the intersection of data, creativity, and collaboration. Driving measurable growth while keeping customer experience front and center motivates you.

Compensation Base salary range:

$120,000 - $150,000. This range does not include bonuses, stock options, or benefits you will be eligible for. HackerRank is a proud equal employment opportunity and affirmative action employer. We provide equal opportunity to everyone for employment based on individual performance and qualification. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.