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Marketing Specialist - Campaigns & Advertising

Job

Figwork

Sunnyvale, CA (In Person)

$85,000 Salary, Full-Time

Posted 1 week ago (Updated 4 days ago) • Actively hiring

Expires 7/1/2026

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Job Description

Marketing Specialist•Campaigns & Advertising Figwork Sunnyvale, CA Job Details Full-time $70,000•$100,000 a year 14 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Qualifications LinkedIn Social media advertising campaigns Competitive analysis SEM campaigns Analysis skills Media data analysis Journalist relationship development Marketing analytics Analytical thinking
Full Job Description Job Title:
Marketing Specialist•
Campaigns & Advertising Compensation:
$70,000•$100,000 (based on experience)
Location:
Bay Area, CA•On-Site About Us Figwork is a talent marketplace connecting businesses with qualified early career workers through a data-backed matching algorithm. We help companies solve hiring challenges while helping students build real experience and become competitive for opportunities. Role Overview We're seeking a Marketing Specialist to manage advertising campaigns across traditional and social media channels, driving user acquisition and brand awareness. Responsibilities Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn) Develop campaign strategies and manage advertising budgets Implement SEO and GEO (Generative Engine Optimization) strategies Monitor campaign performance and optimize for ROI Coordinate PR efforts and media relations Conduct competitive analysis and market research Track metrics and report on campaign performance Collaborate with internal teams on messaging and positioning Qualifications 3-5+ years managing paid advertising and marketing campaigns Proven SEO and/or GEO (Generative Engine Optimization) experience Expert proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads Strong analytical skills and marketing analytics experience PR and media relations experience Ability to manage multiple campaigns simultaneously Must be authorized to work in the
US What We Offer Competitive Salary:
$70,000•$100,000
Health, Dental, and Vision Insurance PTO:
10 days annually, plus holidays On-site Bay Area location
Pay:
$70,000.00•$100,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance
Work Location:
In person