Digital Marketing Specialist Retail Company-14 locations On-site - Wilmington, DE area We are seeking a Digital Marketing Specialist with strong Google Ads Budget Management. We have 14 retail locations across Pennsylvania, Delaware, and New Jersey. The Paid Search Specialist will manage more than $2 million annually in Google advertising , developing high-performing campaigns that generate measurable business growth. Responsibilities

• Own and optimize our multi million annual Google Ads budget.
• Build and manage Search, Performance Max, Display, Shopping, Local, YouTube, and Remarketing campaigns.
• Develop keyword strategies and customized campaigns for each local market.
• Manage Meta (Facebook & Instagram) advertising campaigns.
• Increase showroom traffic, phone calls, appointment requests, and online sales.
• Expand national and local e-commerce opportunities through paid search and digital marketing.
• Analyze campaign performance, attribution, and ROI while continually testing and improving results.
• Partner with leadership to develop future growth initiatives, including Local SEO, AI-driven marketing, conversion optimization, marketing automation, and emerging digital advertising channels. Qualifications
• 3+ years of hands-on Google Ads management with proven results.
• Experience managing significant paid search budgets.
• Strong knowledge of Google Ads, Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience with Meta advertising.
• Analytical, data-driven, and passionate about continuous improvement.
• Experience in multi-location retail, home improvement, flooring, furniture, appliances, or similar industries is preferred.

Join Our Team If you're excited by the opportunity to manage a significant advertising budget, drive measurable growth, and help shape the future of a leading regional retailer, we'd love to hear from you.

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Parental leave Professional development assistance Vision insurance

Work Location:

In person