About Us Skyline Media Solutions is an innovative digital media agency specializing in creating impactful advertising campaigns and content strategies for businesses of all sizes. Since our inception , our goal has been to empower brands with innovative solutions that drive engagement, growth, and measurable success. With a commitment to excellence and a passion for creativity, we pride ourselves on delivering personalized strategies tailored to our clients' unique needs. At the heart of Skyline lies our mission: to accelerate business growth through dynamic and data-driven solutions. Join our team and become part of a collaborative environment where your ideas fuel innovation and success! Overview Are you passionate about digital marketing and eager to craft impactful advertising campaigns? We're seeking a dynamic Google Ads Specialist to join our innovative marketing team! In this role, you will be at the forefront of managing and optimizing paid search campaigns across multiple platforms, including Google Ads, Bing Ads, and social media advertising channels. Your expertise will drive measurable results, enhance brand visibility, and maximize return on investment. If you thrive in a fast-paced environment and love leveraging data to inform decisions, this opportunity is perfect for you! Responsibilities Develop, implement, and optimize paid search marketing campaigns across Google Ads, Microsoft Ads (formerly Bing Ads), and social media platforms such as Twitter Ads and Facebook Advertising. Conduct comprehensive keyword research to identify high-performing keywords that align with campaign goals and target audiences. Manage budgets effectively for multiple campaigns, ensuring optimal media performance while maintaining cost efficiency. Utilize web analytics tools like Google Analytics and other SEO tools to monitor campaign performance, analyze media buying effectiveness, and generate detailed web analytics reporting. Perform conversion optimization by analyzing user behavior data, adjusting ad copy, landing pages, and bidding strategies to improve campaign results. Collaborate with cross-functional teams on media planning and media performance analytics to support integrated marketing efforts. Maintain organized records of campaign data using spreadsheets and pivot tables to facilitate data-driven decision making. Requirements Proven experience managing PPC (pay-per-click) campaigns with a strong understanding of SEM (search engine marketing) strategies. Proficiency in Google Ads (formerly AdWords), Microsoft Ads (Bing Ads), Google Tag Manager, DoubleClick, and other digital marketing tools. Skilled in keyword research, media planning, budgeting, and media buying for paid search marketing initiatives. Familiarity with social media management platforms and social media advertising strategies on Twitter, Facebook, and other channels. Strong analytical skills with the ability to interpret web analytics data using Google Analytics and other reporting tools. Experience with SEO techniques, conversion optimization tactics, and e-commerce marketing is highly desirable. Excellent organizational skills with the ability to manage multiple campaigns simultaneously while maintaining attention to detail. Join us if you're ready to make a significant impact through innovative digital marketing strategies! We value creativity, analytical thinking, and a proactive approach to achieving outstanding media performance results in a collaborative environment that encourages growth and continuous learning. This position is full-time in our office in Pompano Beach, FL. Apply today and a member of our hiring team will be in touch with you as soon as tomorrow!

Pay:

$75,000.00 - $130,000.00 per year

Benefits:

Flexible schedule Paid time off Application Question(s): We are looking for a candidate that has multiple years of PPC/Media Buying experience. If you are new to pay-per-click and media buying, this position is NOT for you. Do you have multiple years of pay-per-click/media buying experience? This position has a strong base salary with a large incentive upside. Are you looking to take the next step in your career and have a very high financial ceiling?

Experience:

Google Ads:

3 years (Required)

PPC Campaign Management:

3 years (Required)

Bing Ads:

1 year (Preferred) Media buying: 3 years (Required) Keyword research: 3 years (Required) Digital marketing: 3 years (Required)

Language:

English (Required)

Work Location:

In person