Senior Marketing Engineer Mass Inbound West Palm Beach, FL Job Details Full-time $90,000 - $125,000 a year 8 days ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Retirement plan Qualifications AI models Social media advertising campaigns Marketing ROI (MROI) improvement System development product management Systems integration Economics Software engineering Test Automation Development (Quality assurance practices) Data Integration (Data management) Requirements specification Product description writing Product marketing Software coding Content management systems System design Integration Architecture Design (Architecture design skills) Meta Ads Prompt engineering Algorithms Key Performance Indicators Math Customer relationship management (CRM) systems (technically supported) Marketing workflow automation Implementing APIs Data analytics Pay-per-click (PPC) advertising Marketing analytics JSON Back-end integration Media buying and planning Full Job Description Overview We are seeking a dynamic and innovative Senior Marketing Engineer to join our forward-thinking team. In this role, you will leverage your technical expertise and marketing acumen to craft compelling product narratives, develop technical procedures within our proprietary system and drive impactful marketing strategies. Your work will bridge the gap between software engineering and marketing, ensuring our solutions resonate with technical audiences and support our business growth. This position offers an exciting opportunity to influence product positioning, enhance brand visibility, and collaborate across diverse teams to deliver cutting-edge marketing initiatives. We are seeking a Senior Marketing Engineer who bridges the gap between deep paid media strategy and software architecture. In this role, you will not be manually clicking buttons in ad managers or writing blog posts. You will act as the master strategist and systems architect—taking elite integrated marketing methodologies (Meta/Google bidding mechanics, CAPI payloads, funnel CRO, and unit economics) and codifying them directly into our proprietary software alongside our CTO and developer team. Responsibilities Codify Marketing Logic into
Software:
Translate high-performing paid media strategies, bidding models, copy frameworks, and CRO logic into structured rulesets, API payloads, and LLM prompt frameworks insidethe software. Architect AI Quality Control (Pre-Flight Sentinel): Design and expand automated software gates that verify CAPI/Pixel match quality, DOM layout symmetry, form webhooks, broken links, and ad policy compliance.
Empower AI Team:
Build the prompt libraries and execution workflows inside the software, eassisting with fulfillment operations for our marketing team. Collaborate with Engineering /
CTO:
Partner directly with our CTOvand development team to write exact functional specifications for new softwarefeatures.
Full-Spectrum Technical Integration:
Oversee end-to-end data flow across Meta/Google Marketing APIs, server-side CAPI relays, CMS builders, and CRMs.
Required Qualifications & Skills In Field Paid Media Experience:
Deep, hands-on experience running high-budget campaigns across Meta, Google Ads, and emerging ad networks with a obsessive focus on performance metrics (CPL, CPA, ROAS, Hook Stop Rates, CTR).
Systems & Algorithmic Thinking:
Ability to decompose complex marketing workflows into structured logic trees, flowcharts, conditional logic (IF/THEN), and API specification documents.
Technical & API Literacy:
Working knowledge of REST APIs, Webhooks, JSON payloads, server-side tracking (CAPI), and CRM automation architectures.
LLM & AI
Workflow Engineering:
Experience crafting structured system prompts, function-calling schemas, and AI agent logic to automate creative generation, copy variations, and campaign staging.
Unit Economics & Conversion Math:
Relentless commitment to "Results Over Opinions"—evaluating success strictly through unit economics, conversion psychology, and data-backed A/B testing protocols.
Product Management Mindset:
Ability to act as the "Product Owner" for the software's marketing capabilities, bridging the gap between growth goals and engineering execution. Familiar With Platforms/Softwares AI-powered software development environments and coding platforms: Previous use with local AI code editor / IDE's like Cursor, windsurf, GitHub, etc.
Media buying platforms:
previous use with platforms like Meta, Google, LinkedIn, YouTube, DSP's, etc.
Analytics platforms:
previous use of Google Analytics, Google Search Console, Ahrefs, Microsoft Clarity, Heatmaps, etc. Why Join Mass Inbound? Build the
Future of Growth:
You will be building the proprietary software that redefines how marketing is delivered at scale.
Extreme Strategic Leverage:
Instead of applying your expertise to client accounts manually, your marketing logic will instantly execute across hundreds of accounts simultaneously.
High-Autonomy, High-Impact Culture:
We value speed of execution, mathematical certainty, and zero excuses. Work alongside a lean, elite team of engineers, sales leaders, and growth executives.
Pay:
$90,000.00 - $125,000.00 per year
Benefits:
401(k) Dental insurance Health insurance Paid time off Retirement plan Vision insurance
Experience:
Paid Advertising:
3 years (Required) Developer tools: 1 year (Preferred)