Manager, Paid Search

at Wavemaker USA in Chicago, Illinois, United States Job Description About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace

WPP & WPP

Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker:

A Leading WPP Media Brand Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. Role Summary & Impact As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s). Skills and Experience Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement. Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis. Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.). Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice. Actively contribute to corporate initiatives, automation projects, process changes and roll-outs. Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice. Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience. 3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor). Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share). Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.). Experience meeting with and delighting clients is essential. Desire to manage and mentor junior members of a team; prior experience as a manager a plus. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans,... For full info follow application link. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together. To view full details and how to apply, please login or create a Job Seeker account