Paid Search (PPC) Campaign Specialist

Paid Search (PPC) Campaign Specialist Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years. Americaneagle.com is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing campaigns for clients ranging from small to mid-size companies up through Fortune 100 corporations. This includes the development of account strategies, campaign implementation, optimizations, and performance reporting. The PPC Specialist will work hand-in-hand with their account teams including other channel specialists.

Responsibilities:

Develop and implement effective PPC campaigns that meet client objectives Conduct keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for performance. Write ad copy that is compelling and drives users toward conversion focused landing pages Optimize campaign performance, including adjusting bid strategies, keyword targets, and ad copy Work with design teams to consult on effective ad creatives Report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations Stay current on

PPC / SEM

practices and collaborating with peers on the Digital Marketing team

Requirements:

2+ years of

PPC / SEM

experience. Google Ads & Google Analytics Certified with experience in Google Tag Manager. Highly proficient in Google Ads including: Search Ads, Display Ads, Performance Max and Video. Experience with additional ad platforms including: Bing Network, Amazon Experience in Excel Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking. In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy. Knowledge of web design technologies (HTML, JavaScript, CSS, etc.) Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients. Strong time management skills. Comfortable working in a fast-paced, team-based environment. Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts We offer: Innovative and dynamic projects for worldwide top brands Working with more recent technologies Sharpen your skills in instructor-led trainings and lunch and learns We cover costs for certifications and participations in events Generous compensation package Flexible working hours Additional health insurance that guarantees fast access to contracted health services Multisport card 25 days paid holidays Campus X membership benefits Sharpen your skills in instructor led trainings and lunch and learns Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance.