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MI
Magnus Infotech
Search Engine Optimization Specialist
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Based on Illinois data
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What they do
A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
$77,897 / year median in Illinois
+2% projected growth
Job Description
Job Summary We are seeking a dynamic and detail-oriented Search Engine Optimization (SEO) Specialist to elevate our online presence and drive organic growth. In this role, you will develop and implement innovative SEO strategies that improve website visibility across major search engines, enhance user engagement, and maximize conversion rates. Your expertise will be instrumental in optimizing website content, technical infrastructure, and digital marketing initiatives to ensure our brand stands out in a competitive digital landscape. Join us to craft compelling search experiences that captivate audiences and deliver measurable results! Duties Conduct comprehensive keyword research to identify high-value search terms aligned with business goals and target audiences. Optimize website content, metadata, and HTML tags to improve search engine rankings and enhance user experience. Implement technical SEO best practices, including site speed improvements, mobile responsiveness, structured data markup, and crawlability enhancements. Manage and analyze SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, or Moz to monitor performance metrics and identify opportunities for growth. Build quality backlinks through strategic link-building campaigns that increase domain authority and search visibility. Collaborate with content creators and web developers to ensure SEO principles are integrated into website management systems like WordPress or other content management systems (CMS). Track web analytics reporting to measure campaign effectiveness, optimize conversion rate optimization (CRO), and refine strategies based on data insights. Stay current with evolving search engine algorithms and industry trends to adapt tactics proactively for sustained success. Skills Proven experience in SEO strategy development with a strong understanding of search engine algorithms and ranking factors. Proficiency in HTML, CSS, JavaScript, and website management platforms such as WordPress or similar CMS. Expertise in using SEO tools including Google Search Console, Google Analytics, Google Tag Manager, Adobe Analytics, and other digital marketing analytics platforms. Strong knowledge of web analytics reporting techniques for tracking traffic patterns, user behavior, and campaign performance. Familiarity with technical marketing experience related to website architecture, metadata optimization, schema markup, and site speed enhancements. Ability to perform keyword research using advanced SEO tools to identify opportunities for organic growth. Experience with conversion optimization (CRO), A/B testing methodologies, and social media management for integrated digital marketing campaigns. Excellent communication skills for collaborating across teams on website management projects involving e-commerce platforms or content updates. Knowledge of SEM (Search Engine Marketing) strategies for integrating paid campaigns with organic efforts is a plus. Join us as an SEO Specialist to shape the future of our digital footprint! Your expertise will help us reach new heights by delivering engaging search experiences that drive traffic, boost conversions, and elevate our brand presence worldwide!