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Job Description
The SEO Specialist is responsible for executing high-quality SEO strategies that help clients increase search visibility, generate qualified leads, and grow their business.
Home SEO Specialist What Success Looks Like In This Role Execute SEO That Drives Results:
Implement proven SEO strategies that improve search visibility, user experience, and lead generation. Focus on completing high-quality SEO work that contributes to measurable business outcomes, including Keyword research rooted in user intent and conversion potential On-page optimization aligned with UX and engagement best practices Off-page authority building and link acquisition Technical SEO (crawlability, site performance, indexation) Local and multi-location SEO strategy Schema implementation and SERP feature optimization
Support Client Growth:
Help improve the KPIs that matter most to clients—including qualified traffic, leads, phone calls, and conversions—by consistently executing SEO best practices and identifying opportunities for improvement.
Manage Multiple Client Accounts:
Successfully balance priorities across several client accounts, meeting deadlines while maintaining a high standard of quality and attention to detail.
Build Trusted Client Relationships:
Participate confidently in client meetings, communicate SEO work clearly, answer questions, and build the skills necessary to become a strategic advisor over time.
Support Local & Multi-Location SEO:
Execute local SEO initiatives, including Google Business Profile optimization, location page enhancements, citation management, and other tactics that improve local search visibility.
Monitor Performance:
Review rankings, traffic, and SEO performance regularly. Identify trends, surface opportunities, and work with your Strategist or Lead to prioritize improvements.
Deliver Executive-level Reporting & Highlights:
Prepare accurate monthly reports, clearly communicate progress with weekly highlights, and demonstrate a clear understanding of how SEO efforts contribute to broader marketing and business objectives.
Collaborate Across Teams:
Work closely with Development, Content, UX, Paid Media, and Account Management teams to ensure SEO recommendations are implemented correctly and support overall campaign success.
Continue Learning:
Stay current on Google algorithm updates, AI search developments, SEO tools, and industry best practices. Demonstrate curiosity and continually improve your technical and strategic knowledge. Contribute to
Agency Success:
Support internal initiatives, including process improvements, documentation, content creation, and knowledge sharing that strengthen the SEO team and the agency as a whole.
Work Flexibly:
Primarily work remotely from a dedicated, professional workspace while remaining camera-ready for meetings. Collaborate with clients and teammates virtually, with occasional in-person meetings at our St. Louis headquarters. What Sets You Up for Success U.S.-based candidates only Ability to meet at TG headquarters in St. Louis, MO, as needed Passion for SEO, digital marketing, and helping clients grow 2-4 years of hands-on SEO experience (agency experience preferred) Strong understanding of SEO fundamentals, including on-page, technical, local, and off-page SEO Experience performing keyword research, content optimization, metadata creation, and internal linking Familiarity with technical SEO concepts, including crawlability, indexation, Core Web Vitals, and schema Experience using SEO tools such as Ahrefs, Screaming Frog, Google Search Console, and GA4 Comfortable working within WordPress and other common CMS platforms Strong analytical and problem-solving skills with attention to detail Excellent written and verbal communication skills Highly organized with the ability to manage multiple deadlines Eager to learn, accept feedback, and continually improve Collaborative mindset with the ability to work effectively across multiple team. Nice to Have Experience with Shopify or WooCommerce Google Business Profile optimization experience Basic understanding of HTML, CSS, and JavaScript Experience with Google Tag Manager Exposure to Data Studio reporting Familiarity with accessibility best practices (WCAG/ADA) Exposure to Conversion Rate Optimization (CRO) Experience creating SEO content briefs or content optimization recommendations
What We Offer Our Team Outstanding Onboarding:
Enthusiastic, partner-first support from day one with a clear path on how to succeed in your first 90 days and beyond.
Comprehensive Health & Well-Being Benefits:
These include health, dental, and vision coverage, as well as group-term life insurance, along with generous PTO to rest, relax, and recharge.
Family-friendly Policies:
Including maternity/paternity leave, pet bereavement time, and "pawternity" leave to support personal life transitions.
Accelerated Career Growth:
Continuous professional development through challenging, varied projects; mentorship and continued education; and a collaborative environment where ownership, idea-sharing, and impact are encouraged.
Recognition & Bonus Opportunities:
Individual and team recognition with bonus opportunities tied to agency performance, so when the company succeeds, you share in that success.
