About Martin City Marketing At Martin City Marketing (MCM), we create big ideas that make business happen through innovation, imagination, and originality. We believe in transparency, teamwork, continuous improvement, and measurable results —both for our clients and our employees. Founded in Kansas City, MCM started as an internal marketing team and has grown into a full-service agency serving clients across the country. Today we specialize in digital marketing strategies that combine creativity with data-driven decision making to help businesses grow. Our culture is built around accountability, professional development, collaboration, and innovation. Every week our team works together to review performance, solve problems, share ideas, and continue improving. We invest heavily in our people because we believe the better our team becomes, the better results we deliver for our clients. About the Role As a Paid Media Specialist , you'll be responsible for planning, launching, optimizing, and reporting on digital advertising campaigns across multiple platforms. You'll work with automotive, powersports, and local service businesses while collaborating closely with account managers, designers, and fellow marketing specialists. This role is ideal for someone who enjoys both the strategic and technical sides of digital marketing. You'll not only optimize campaigns, but also help ensure proper tracking, attribution, audience strategy, and data accuracy. You'll have opportunities to work with emerging AI tools, automation, advanced analytics, and evolving advertising platforms while helping shape the future of our paid media department. What You'll DoCampaign Strategy & Management Build, launch, and optimize paid advertising campaigns across: Google Ads Microsoft Ads (Bing) Meta (Facebook & Instagram) YouTube Performance Max Demand Gen OTT/CTV platforms Programmatic Display Manage campaign budgets ranging from hundreds to tens of thousands of dollars per month. Perform keyword research, audience research, competitor analysis, and bid optimization. Create compelling ad copy and collaborate with designers on high-performing creative assets. Continuously A/B test ads, audiences, landing pages, and campaign structures. Develop remarketing and prospecting strategies across multiple platforms. Monitor pacing, budget allocation, impression share, search terms, and overall account health. Analytics, Tracking & Conversion Setup Configure and troubleshoot Google Tag Manager containers. Set up and maintain conversion tracking across Google Ads and Meta. Build and test conversion events using: Google Analytics 4 Google Tag Manager Meta Pixel Audit websites to ensure accurate attribution and event tracking. Debug tracking issues using browser tools, Tag Assistant, Meta Pixel Helper, and developer tools. Understand how websites, forms, CRMs, and analytics platforms interact. Reporting & Optimization Analyze campaign performance and identify opportunities for improvement. Create reports using Google Analytics, Looker Studio, Google Ads, Meta Ads Manager, and internal dashboards. Present campaign insights to account managers and leadership. Monitor KPIs Make proactive recommendations to improve client performance. Innovation & Process Improvement Stay current on new advertising products and platform updates. Explore AI tools that improve campaign management and reporting. Help build internal processes, documentation, and best practices. Identify automation opportunities that improve efficiency across the department. What You BringRequired 1-3 years of paid media experience (agency experience preferred) Experience managing Google Ads campaigns Experience managing Meta advertising campaigns Working knowledge of Google Analytics 4 Experience using Google Tag Manager Understanding of conversion tracking and attribution Experience with keyword research and campaign optimization Excellent analytical and problem-solving skills Strong attention to detail Ability to manage multiple clients simultaneously Excellent written and verbal communication skills Google Ads Certification (or willingness to obtain within 90 days) Preferred Microsoft Ads experience Performance Max experience Google Merchant Center experience Vehicle Listing Ads experience Looker Studio reporting experience Meta Conversion API experience Experience with CRM integrations Experience working with GTM custom events and data layer implementations Familiarity with SEO fundamentals Experience with SEMrush, BrightLocal, or similar tools Agency experience What Makes Someone Successful Here The ideal Paid Media Specialist is: Naturally curious and enjoys solving problems Comfortable working with data and analytics Highly organized and process-oriented Excited to learn new platforms and technologies Comfortable collaborating with teammates while also working independently Proactive rather than reactive Always looking for ways to improve campaign performance Job Type Full-time Benefits 401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Relocation assistance Retirement plan Vision insurance Experience Google Ads /

PPC Campaign Management:

3 year preferred

Meta Ads Management:

2 year preferred

Google Tag Manager:

Preferred Google Analytics 4:

Preferred Conversion Tracking & Analytics:

Preferred Work Location In Person —

Martin City Marketing, Kansas City Job Type:

Full-time Pay:

From $60,000.00 per year

Benefits:

401(k) matching Dental insurance Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Professional development assistance Relocation assistance Retirement plan Vision insurance

Experience:

PPC Campaign Management:

1 year (Required)

Work Location:

In person