SEO / GEO / AEO Strategist

SEO / GEO / AEO

Strategist We're looking for a search strategist who understands that "SEO" isn't just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You'll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences. Roles + Responsibilities Search Strategy (SEO + GEO + AEO) Develop and execute integrated search strategies across: Traditional SEO (organic rankings, technical optimization) Generative Engine Optimization (visibility in AI-generated responses) Answer Engine Optimization (featured snippets, zero-click results) Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms Monitor and adapt to changes in search behavior, SERP features, and AI interfaces Content Strategy & Development Own the content roadmap aligned to business goals, search demand, and user intent Build topic clusters, entity-driven content, and semantic strategies Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content Optimize existing content for performance across both traditional and AI-driven search environments Performance & Analytics Define KPIs across rankings, traffic, conversions, and AI visibility Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools Translate data into actionable insights and ongoing optimization plans Technical & On-Page Optimization Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability) Implement structured data and entity markup to improve machine understanding and AI surfacing Ensure content is optimized for readability, extraction, and summarization by AI systems Cross-Channel Collaboration Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact Support integrated campaigns where organic, paid, and AI visibility work together Requirements 3-7+ years of experience in SEO, content strategy, or organic growth Strong understanding of: Technical SEO fundamentals Content strategy and keyword/intent mapping Evolving search landscape (AI search, zero-click behavior, entity-based search) Experience creating or managing high-performing content programs Familiarity with structured data, schema, and semantic SEO principles Analytical mindset with the ability to tie work to business outcomes Clear communicator who can translate complex search concepts into actionable plans Bonus Points Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.) Background in B2B, lead generation, or performance marketing environments Experience with CRO or conversion-focused content Familiarity with APIs, automation, or programmatic SEO approaches