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TF
Technology Firm
Search Engine Optimization Specialist
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What they do
A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
$87,810 / year median in New Jersey
+4% projected growth
Job Description
Join our fast growing team! Are you passionate about boosting online visibility and driving organic growth? We're seeking a dynamic Search Engine Optimization (SEO) Specialist to lead our efforts in enhancing website performance across search engines & AI. In this role, you will develop and implement innovative SEO strategies, optimize content, and analyze web analytics to improve rankings, increase traffic, and maximize conversion rates. If you thrive in a fast-paced digital marketing environment and love turning data into actionable insights, this opportunity is perfect for you! Join us to help shape our digital presence and deliver measurable results that elevate our brand's online impact. Responsibilities Develop comprehensive SEO strategies aligned with overall marketing goals, focusing on keyword research, technical SEO, content optimization, and link building campaigns. Conduct detailed SEO analysis using tools such as Google Search Console, SEMrush, Ahrefs, and other industry-standard platforms to identify opportunities for improvement. Optimize website architecture, metadata, HTML tags, CSS elements, and content management systems like WordPress to enhance search engine rankings. Manage technical SEO tasks including site speed optimization, mobile responsiveness, structured data implementation, and JavaScript troubleshooting to ensure optimal crawlability. Monitor web analytics reports using Google Analytics, Adobe Analytics, and other tools to track performance metrics such as traffic sources, user behavior, conversions, and ROI. Collaborate with content creators to produce SEO-friendly content that targets relevant keywords while maintaining high-quality standards. Execute link building initiatives through outreach campaigns and partnerships to strengthen domain authority and search engine visibility. Requirements Proven experience in search engine optimization (SEO), including developing SEO strategies for websites or e-commerce platforms. Strong understanding of technical marketing concepts such as website management, metadata optimization, HTML/CSS coding basics, and JavaScript troubleshooting. Proficiency with SEO tools like Google Search Console, Google Analytics, Google Tag Manager, Adobe Analytics, SEMrush or Ahrefs for analysis and reporting. Knowledge of content management systems such as WordPress or similar platforms for content optimization and website management. Experience with web analytics reporting to measure campaign effectiveness and inform future strategies. Familiarity with conversion rate optimization (CRO), digital marketing practices, and social media management to support integrated marketing efforts. Ability to perform keyword research and implement SEO content optimization techniques that align with current best practices. Strong analytical skills combined with technical marketing experience to interpret data insights into actionable improvements. Join our team as an SEO Specialist if you're eager to leverage your expertise in search engine optimization strategies while working in a collaborative environment dedicated to innovation and growth!