Execute Search Strategies:

Conduct audience and trend research using SEMrush and Google Search Console to design and implement hands-on plans for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). •

Produce High-Volume Content:

Leverage modern AI tools to generate a high volume of search-optimized articles, landing pages, and educational resources, while editing each draft to ensure it is accessible, helpful to humans, and aligned with our brand voice. •

Write Original Copy:

Step away from the AI tools to craft compelling, high-empathy original content from scratch when sensitive security or crisis-management topics require a purely human touch. •

Optimize Existing Content:

Continuously audit, refresh, and re-optimize our existing digital asset library to preserve current rankings, update outdated info, and boost underperforming pages. •

Refine Our Inbound Engine:

Collaborate with team members to format and publish content within HubSpot, helping refine our internal linking architecture, layout standards, and overall user experience. • Drive Social Distribution for

AI Visibility:

Repurpose core long-form content assets into high-impact, low-volume B2B social posts (primarily LinkedIn). Focus on strategic distribution to drive targeted professional engagement and generate the real-time indexable brand signals that modern AI answer engines crawl for citations, rather than time-intensive B2C-style community management. •

Track & Report Performance:

Monitor organic traffic, keyword rankings, and AI citations using GA4 to continuously refine your approach.