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Zero Waste Simplified

SEO Optimization Specialist

Job Description

Header Job Summary We are seeking a dynamic and detail-oriented SEO Optimization Specialist to elevate our online presence and drive organic growth. In this role, you will develop and implement comprehensive SEO strategies, optimize website content, and analyze web performance to improve search engine rankings. Your expertise will help increase visibility across search engines, enhance user engagement, and boost conversion rates through targeted SEO initiatives. Join us to shape innovative digital marketing campaigns that make a real impact! Header Duties Develop and execute effective SEO strategies aligned with overall marketing goals to improve website ranking on major search engines. Conduct thorough keyword research to identify high-impact search terms and optimize website content accordingly. Perform technical SEO audits, including analysis of website architecture, HTML, CSS, and JavaScript to identify and resolve issues hindering search performance. Optimize metadata, headers, images, and internal linking structures to enhance site visibility and user experience. Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, or Moz for ongoing analysis of website performance and campaign effectiveness. Implement conversion optimization techniques to increase engagement and improve conversion rates through A/B testing and CRO best practices. Manage website content management systems like WordPress or other platforms to ensure SEO best practices are consistently applied across all pages. Build high-quality backlinks through strategic link-building initiatives while adhering to ethical SEO standards. Monitor web analytics reports to track key performance indicators (KPIs), identify trends, and recommend improvements for ongoing campaigns. Collaborate with content creators, developers, social media managers, and marketing teams to ensure cohesive digital marketing efforts that support SEO objectives. Header Requirements Proven experience in developing and executing successful SEO strategies with measurable results. Strong technical skills including HTML, CSS, JavaScript, and familiarity with website management platforms like WordPress or similar CMS. Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or Ahrefs for analysis and reporting purposes. Knowledge of web analytics reporting techniques for tracking campaign performance and user behavior insights. Expertise in keyword research, content optimization (metadata, headers), technical SEO audits, and implementing technical marketing solutions. Familiarity with conversion rate optimization (CRO) principles and techniques to maximize website engagement. Understanding of digital marketing channels including SEM (Search Engine Marketing), social media management, and e-commerce platforms. Ability to analyze complex data sets related to web analytics and marketing analytics for strategic decision-making. Strong communication skills with the ability to clearly articulate technical insights to non-technical stakeholders. Join us as an SEO Optimization Specialist if you're passionate about driving organic growth through innovative strategies! This paid position offers an exciting opportunity to influence our digital footprint while working in a collaborative environment committed to excellence in digital marketing!
Pay:
$37,500.00 - $71,100.00 per year
Work Location:
In person
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