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Job Description
Manager, Search & AI Visibility 3.1 3.1 out of 5 stars 6800 Paragon Place, Richmond, VA 23230 Hybrid work Full-time
JOURNEY HEALTH & LIFESTYLE 77
reviews Full-time About Journey Health & Lifestyle For over 35 years, Journey Health & Lifestyle has helped people live healthier, more comfortable, and more connected lives. Based in Richmond, VA, our products — including mobility aids, comfort solutions, and safety devices — are trusted by millions of seniors, caregivers, and healthcare professionals nationwide. We believe everyone deserves to age with dignity, independence, and joy. The Role We're seeking a mission-driven Manager of Search to own our paid with organic and AI search strategy across all digital platforms. This is a high-impact role at the intersection of performance marketing and purpose — helping seniors, caregivers, and healthcare professionals discover life-changing products. You will lead the full search ecosystem, from Google and Bing campaigns to emerging AI-driven discovery (AEO & GEO). What You'll Do Lead paid search campaigns across Google Ads and Microsoft Advertising, owning bid strategy, budget allocation, and ROAS optimization for a health & wellness ecommerce brand. Manage Google Shopping, Performance Max, and Dynamic Search Ads, including product data feed maintenance across Google and Microsoft Merchant Center. Define and execute a full-funnel SEO strategy covering on-page, off-page, and technical SEO — conducting site audits and partnering with dev teams on Core Web Vitals and structured data. Drive keyword strategy and content gap analysis in collaboration with content and product teams to grow organic rankings and that Journey's products are recommended by AI platforms for high-intent health and mobility searches. Develop Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to ensure Journey surfaces in AI-generated answers on ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. Own analytics and performance reporting using GA4 and Google Search Console, building executive dashboards that connect search performance to revenue outcomes. Partner cross-functionally with ecommerce, merchandising, content, and paid social teams to align search with product launches and the promotional calendar. Present strategy, results, and recommendations to senior leadership in a clear, business-focused manner. Why Join Journey Meaningful work — every campaign you optimize helps a senior find the independence they deserve. Competitive salary, comprehensive benefits (medical, dental, vision, 401k, and flexible/hybrid/remote work arrangements. Lead search innovation — from traditional SEM to the cutting edge of AI-driven discovery — for a brand millions trust. Journey Health & Lifestyle is an equal opportunity employer. Qualifications 5+ years of hands-on SEM experience in a retail or health/wellness ecommerce environment with proven ROAS accountability. Expert proficiency in Google Ads (Search, Shopping, Performance Max) and Microsoft Advertising, plus deep knowledge of on-page, off-page, and technical SEO. Demonstrated experience with or active experimentation in AEO and GEO, including schema markup, structured data, and AI-platform visibility tactics. Proficiency with GA4, Google Search Console, and BI/reporting tools (Power BI, Tableau, or similar); strong Excel/Sheets skills. Google Ads certification and familiarity with SEO platforms (Semrush, Ahrefs, Moz, or Screaming Frog) preferred. Bachelor's degree in Marketing, Business, Communications, or a related field — or equivalent hands-on experience.
