SEO Specialist

SEO Specialist (Potential Contract-to-Hire)

Location:

Nashville, TN (Hybrid - 3 days per week onsite)

Duration:

6-9 Months (Potential to convert to full-time)

Industry:

HealthcareRole OverviewWe are seeking a strategic and technical SEO Specialist for a 6-9 month contract with a prominent healthcare client based in Nashville. This role is ideal for a specialist who thrives on improving organic visibility and navigating the unique content requirements of the healthcare sector. You will be responsible for executing on-page, off-page, and technical SEO strategies to drive high-quality traffic and patient acquisitions. This role requires a hybrid schedule, with three days per week spent onsite at the client's Nashville office to collaborate directly with the internal marketing and content teams.

Key ResponsibilitiesSearch Strategy:

Develop and execute comprehensive SEO strategies tailored to healthcare services, ensuring all content aligns with search intent and patient journeys.

Technical SEO:

Conduct regular site audits to identify and resolve issues related to crawlability, site speed, mobile-friendliness, and structured data.

Content Optimization:

Partner with content creators to optimize blog posts, service pages, and provider profiles for relevant keywords while maintaining medical accuracy.

Keyword Research:

Perform deep-dive research to identify high-value healthcare terms and long-tail phrases that drive qualified traffic.

Local SEO:

Manage and optimize local search presence and Google Business Profiles for multiple clinical locations.

Performance Tracking:

Monitor and report on key performance indicators (KPIs) such as organic rankings, traffic, and conversions using industry-standard tools.

Technical QualificationsExperience:

3+ years of dedicated SEO experience, preferably within a highly regulated industry like healthcare or finance.

SEO Toolset:

Proficiency with tools such as Ahrefs, Semrush, Moz, and Screaming Frog.

Analytics:

Advanced knowledge of Google Search Console and Google Analytics 4 (GA4).

CMS Familiarity:

Experience managing SEO within platforms like WordPress, Drupal, or custom enterprise CMS environments.

Healthcare Knowledge:

Understanding of HIPAA compliance and the "Your Money or Your Life" (YMYL) content standards as they relate to Google's E-E-A-T guidelines.