A Search Engine Optimization Specialist develops and edits websites to make them more attractive to search engines and improve the rank of the website in search engine results lists. Writes and edits text and other site content. Analyzes marketing data related to search query results.
Specialist Conversion Interactive Agency - 4.0 Nashville, TN Job Details Full-time $65,045.71 - $80,000.00 a year 17 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Flexible spending account Paid time off Vision insurance Qualifications Website activity analysis Blogging Teamwork Vulnerability research AI tools proficiency SEO error detection and correction Digital marketing tools Analysis skills Presentation skills Google Search Console Generative AI Full Job Description About the Role Conversion Interactive Agency is seeking an
SEO & GEO
Specialist for an in-office position to serve as our internal expert on traditional organic search, AI-powered search, and Generative Engine Optimization. You will work across Product, Marketing, Product Enablement, and client-facing teams to analyze search performance, identify opportunities, and turn complex search data into practical recommendations for our products, teams, and clients. What You Will Do Serve as an internal subject-matter expert on SEO, GEO, organic visibility, and emerging search trends Conduct keyword, prompt, competitor, content, backlink, and search landscape research Analyze rankings, traffic, visibility, backlinks, and other search performance indicators Conduct SEO audits and identify technical, on-page, content, and competitive opportunities Monitor search engine updates, AI-powered discovery platforms, and changes in search behavior Develop GEO best practices and evaluate brand visibility across traditional and AI-powered search Translate research and performance data into clear, actionable recommendations Partner with Product teams to identify SEO-related workflows, use cases, product features, reporting, and data opportunities Review product concepts, training materials, documentation, and guidance for SEO accuracy Communicate SEO concepts and recommendations to technical and non-technical audiences Required Qualifications 1-3 years of hands-on SEO experience Agency experience or experience supporting multiple clients or brands Strong working knowledge of technical SEO, on-page SEO, keyword research, content optimization, backlink analysis, and organic search performance Understanding of search engine crawling, indexing, ranking, and content visibility Proficiency with Google Search Console and Google Analytics/GA4 Experience with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or similar platforms Familiarity with structured data, schema markup, site architecture, and technical SEO concepts Hands-on experience researching or working with AI-powered search platforms and GEO strategies Strong analytical, problem-solving, communication, and collaboration skills Ability to turn data into practical recommendations and explain SEO concepts to non-specialists Preferred Qualifications Experience with SaaS, marketing technology, analytics, or digital products Experience working with and presenting SEO recommendations to clients, executives, or other non-technical stakeholders Why This Role Matters Search is changing quickly. This role will help Conversion understand what is changing, why it matters, and how our products, teams, and clients should respond. Success means becoming a reliable source of SEO and GEO expertise across the organization while helping shape how Conversion approaches the future of search.
Pay:
$65,045.71 - $80,000.00 per year
Benefits:
401(k) Dental insurance Flexible spending account Health insurance Health savings account Paid time off Vision insurance
