Marketing & SEO Specialist

Job Title:

Marketing & SEO Specialist Location:

Salt Lake City, UT Company:

Maggie Sottero Designs, LLC Department:

Marketing and Brand Design About the

Role:

The Marketing & SEO Specialist drives digital growth through content creation, search optimization, and website performance. This role owns the Maggie Sottero blog and website content — writing and optimizing across pages and on-page elements with a focus on search intent, brand voice, and conversion. This position leads SEO and Answer Engine Optimization (AEO) strategy informed by keyword insights and evolving search behavior, including visibility across AI-powered experiences such as featured snippets, structured data, and LLM-cited sources. It works cross-functionally with marketing, brand design, and web teams and reports to the Marketing Manager.

Key Responsibilities:

SEO & AEO

Strategy Develop and execute SEO and AEO strategies to improve rankings, traffic, and conversions. Optimize content for AI-powered search experiences, including featured snippets, FAQ structure, schema markup, and citation-building for LLM-based platforms (Gemeni, ChatGPT, etc.). Execute link-building initiatives and manage backlink health. Monitor competitor strategies and emerging trends across search and AI. Content Creation & Management Own the blog content calendar, targeting high-impact, seasonal, and growth-focused keywords. Write, optimize, and publish SEO-driven content aligned with search intent and conversion goals. Manage and publish website and blog content within WordPress CMS, ensuring proper formatting, SEO structure, and on-page optimization. Social & Visual Content Work with the brand design team to develop blog and social assets that support content performance. Manage content distribution across Instagram and Pinterest, including Pin SEO, keyword-rich descriptions, and content repurposing strategies tailored to high-intent bridal audiences. Technical SEO & Site Optimization Collaborate with web teams to optimize site architecture, internal linking, and metadata. Update website copy and on-page elements to align with SEO best practices. Conduct ongoing SEO audits; identify technical issues, content gaps, and performance opportunities. Manage the external SEO partnership, including reviewing deliverables and implementing technical and strategic recommendations. Analytics & Reporting Use tools such as SEMrush, GA4, and Google Glimpse to track performance, conduct research, and identify growth opportunities. Translate analytics into actionable insights to inform content and SEO strategy. Report weekly on keyword performance, ranking trends, and visibility across priority terms.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field. 2-4+ years of experience in content, SEO, or digital marketing. Strong writing and editing skills with a clear understanding of search intent. Experience working within WordPress CMS. Proficiency with GA4, SEMrush, and Google Search Console. Solid understanding of technical SEO concepts, including site structure, indexing, metadata, and schema markup. Ability to manage multiple projects and meet deadlines. Analytical mindset with a focus on performance and optimization.

Salary Range:

$25 - $32/hour based on experience •Employees must be able to complete the essential functions of the job with or without reasonable accommodation.

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Health savings account Life insurance Paid time off Parental leave Vision insurance