Mid-West Family Madison is seeking a highly motivated and detail-oriented SEO Technician to join our digital marketing team. This position is focused on executing SEO and CRO tasks, maintaining client websites, analyzing performance data, and supporting the team in improving search visibility and website performance. The right person for this role is highly self-motivated, organized, and comfortable taking ownership of their work . You should be able to manage your time effectively, stay focused when working independently, and consistently meet deadlines.

Job Responsibilities:

SEO Execution:

Complete ongoing SEO tasks including keyword research, on-page optimization, metadata updates, internal linking, content updates, and other SEO best practices

Technical SEO:

Conduct basic website audits and identify issues related to page performance, crawlability, broken links, mobile usability, and other technical SEO factors

Website Optimization:

Make SEO and CRO updates within client websites and content management systems, primarily

WordPress Performance Monitoring:

Monitor organic traffic, keyword rankings, conversions, and other key website metrics using tools such as Google Analytics, Google Search Console, and SEO platforms

AI & Emerging Search:

Stay familiar with how AI is changing search and digital marketing, and use AI tools appropriately to support research, content optimization, analysis, and day-to-day SEO tasks

Tracking & Reporting:

Set up and maintain tracking tools and assist with recurring SEO reporting and analysis

CRO Support:

Review website performance and user behavior and collaborate with the digital team to identify opportunities to improve website usability and conversions

Testing:

Assist with website testing and CRO updates, including landing page changes, calls-to-action, forms, and other conversion-focused elements

Client Setup:

Assist with setting up and maintaining Google Analytics, Google Search Console, Google Business Profile, and other digital marketing platforms

Process Management:

Follow established processes and checklists to complete work accurately and consistently while identifying opportunities to create or improve processes as needed

Task Management:

Manage multiple client tasks and deadlines while keeping projects organized and communicating progress with the team We're looking for someone who:

Is Self-Motivated:

Takes initiative, stays productive, and looks for the next task or opportunity to help when work is complete

Manages Time Well:

Can prioritize multiple tasks, manage deadlines, and stay organized across multiple client accounts

Is Detail-Oriented:

Takes pride in accurate work and catches small errors before they become bigger problems

Is Process-Minded:

Can consistently follow established processes and checklists while also creating their own systems for staying organized and efficient

Is Technically Comfortable:

Enjoys working with websites, software, data, and technology and is willing to learn new platforms and tools Comfortable with

AI Tools:

Willing to learn and use AI tools to improve efficiency, research, problem-solving, and day-to-day work while applying good judgment to review and verify AI-generated information Is a

Problem Solver:

Can work through challenges, research solutions, and know when to ask for help

Is Adaptable:

Comfortable learning new tools, processes, and technologies as the role evolves Is a

Team Player:

Communicates clearly, asks questions, accepts feedback, and works well with others Hard Skills You do not need to know everything listed below on day one. We provide training and expect this person to continue developing their SEO, technical, and AI skills. A strong technical aptitude and willingness to learn are more important than having experience with every tool. Basic understanding of SEO fundamentals, including keyword research, on-page optimization, metadata, internal linking, and technical SEO Strong analytical and problem-solving skills with the ability to work with website and performance data Familiarity with Google Analytics and Google Search Console Familiarity with WordPress or other content management systems Basic understanding of HTML and CSS Familiarity with SEO tools such as SE Ranking, Semrush, Moz, or similar platforms Experience with

CRO, A/B

testing, or website analytics is a plus Previous digital marketing, SEO, website, or related experience is helpful but not required Work Schedule This is an in-office position with a Monday through Friday, 7:30 am to 4:30 pm schedule. This role reports to the Director of Digital Marketing . What's in it for

YOU:

(Perks of the Job) Opportunities for

Advancement:

We prioritize internal promotions and career growth

Comprehensive Training:

Benefit from extensive initial and ongoing training to build your SEO and digital marketing skills

Wellness Benefits:

Enjoy a paid annual gym membership at local fitness clubs

Team Environment:

Work with a growing, fast-paced digital marketing team

Community Engagement:

With eight leading local radio stations, you'll have opportunities to participate in local events and entertainment

Salary and Benefits Competitive Salary:

Based on experience

Comprehensive Benefits Package:

Includes Medical, Dental, Vision, 401k with company match, Vacation time, and Sick time If you're ready to start or grow your career in SEO and digital marketing, we'd love to hear from you. Apply today to join the Mid-West Family Madison team.

Send resume to:

Sara Belleau sara.belleau@midwestfamilymadison.com