Paid Search Associate

Paid Search Associate

BRADY WORLDWIDE INC - 3.3

Milwaukee, WI Job Details 1 day ago Qualifications Social media advertising campaigns Marketing ROI (MROI) improvement SEO campaigns Bucket testing Media performance reporting Managing budgets in a search marketing role Digital marketing budget management Industry trends Pay-per-click (PPC) advertising Marketing analytics Database marketing Cross-functional collaboration Paid search marketing Marketing controlled experiments research Cross-functional communication Campaign performance reporting Search engine marketing (SEM) strategy development Copywriting Excel data analysis Paid search advertising campaigns Full Job Description We're looking for a driven, passionate, talented Paid Search Associate to join our growing performance marketing team! This person will work closely with our paid media manager, plus other team members that include organic search, email and analytics leads. This role is an integral part of our marketing team that will help introduce Brady to our target audience and convert them to loyal customers.

Requirements:

Generate regular reports on campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). Manage paid search/PPC campaign optimizations and identify growth opportunities Create and monitor split tests to determine winning ad copy and strategies Track campaign pacing and performance, ensuring accurate and timely delivery of budget Partner with marketing team members to develop and execute integrated campaigns across channels Stay on top of always changing digital marketing landscape, industry news and emerging technologies Assist with SEO/SEM, database marketing, social media, content and display advertising campaigns

Additional Details :

What You Need To Be Successful Associate's or Bachelor's degree in communications, marketing/business or related degree Minimum 1 year of experience in digital media or internship experience Can understand and manipulate data using excel or google sheets Excellent verbal and written communication skills Excellent attention to detail and organizational skills. Self-starter with ability to work cross functionally Ability to handle multiple tasks and prioritize accordingly Google Sheets and PowerBI experience, desired #LI-YX1