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VW
Vitamin World USA Corp
Marketing Intern - Social Media, Influencer & Brand Storyteller
Career Insights for Social Media Strategist / Specialist
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Based on California data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$68,167 / year median in California
+4% projected growth
Job Description
Job Overview We are seeking a creative and highly motivated Marketing Intern - Social Media, Influencer & Brand Storyteller to join our team. This role will support the Marketing team in executing digital campaigns, growing our social media presence, and strengthening our influencer and community-driven marketing efforts. The ideal candidate has a strong understanding of social media trends, influencer marketing, and content creation, with a passion for health and wellness. Experience in video editing and graphic design is highly preferred. ⸻ Key Responsibilities Social Media Management (Instagram & TikTok) Create, manage, and publish engaging content to drive brand awareness and audience growth Develop and maintain a content calendar aligned with marketing objectives Monitor, engage, and respond to comments and messages in a timely manner Stay up to date with social trends, especially within the health & wellness CPG space Content Creation & Storytelling Produce compelling visual and video content (Reels, TikToks, short-form video) Edit and optimize content for platform performance Apply strong brand aesthetics and storytelling techniques to all content Influencer & Community Marketing Support influencer marketing initiatives, including outreach and relationship management Assist in seeding and coordinating influencer gifting (PR boxes) Help manage brand ambassador programs and ongoing partnerships Support affiliate marketing efforts, including tracking and communication Assist in building and maintaining a UGC (user-generated content) pipeline for ongoing content needs Marketing & Campaign Support Collaborate with the Marketing team to execute campaigns and initiatives Assist with branded activations, panel events, and experiential marketing (e.g., dinners, pop-ups) Support Meta (Facebook/Instagram) ad campaigns Analytics & Reporting Track and analyze campaign, influencer, and social media performance Provide insights and recommendations to improve engagement, reach, and conversions Market Research Conduct research on industry trends, competitors, influencers, and market opportunities Compile and present findings to support strategic decision-making Product Development Support Assist in gathering and analyzing consumer and influencer feedback Support cross-functional teams in bringing new products to market ⸻ Qualifications 2+ years of marketing, social media, or influencer marketing experience Currently pursuing or recently completed a degree in Marketing, Business, Merchandising, or a related field Proficiency in English and Mandarin Strong understanding of Instagram, TikTok, and influencer marketing ecosystems Experience with Meta Ads is a plus Proficiency in Canva, Photoshop, and Illustrator Strong analytical and problem-solving skills Creative mindset with a strong eye for design and branding Self-starter with the ability to work both independently and collaboratively ⸻ Preferred Skills Experience managing influencer campaigns or brand ambassador programs Portfolio of social media graphics or content Strong understanding of pop culture, creators, and digital trends Passion for health, wellness, and the CPG industry ⸻ Application Requirements Please include the following with your application: Examples of social media accounts you have managed or contributed to. Portfolio of graphic designs, social media graphics, video content, or other visual materials you have created. If you do not have an existing portfolio, you may share examples of your previous creative work. Experience creating social media graphics, cover images, and short-form videos is preferred. ⸻ Benefits Opportunity to transition into a full-time Analyst position based on performance Hands-on experience in a fast-growing industry Comprehensive benefits package, including: Health, dental, vision, and life insurance Flexible spending account Employee assistance program Employee discounts Paid time off: 10 PTO days in the first year 10 company holidays 2 floating holidays ⸻