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MooMoo Hot POT
Social Media Specialist
Career Insights for Social Media Strategist / Specialist
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Scorecard
Based on California data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$68,167 / year median in California
+4% projected growth
Job Description
Now Hiring -
Restaurant Marketing & Brand Specialist Location:
City of Industry, CA Employment Type:
Full-Time We are looking for an experienced Marketing & Brand Specialist to help grow our restaurant brand and expand our presence in both the Asian and mainstream U.S. markets. Responsibilities- Develop and execute marketing strategies for our restaurant brand.
- Manage and grow our social media platforms (Instagram, TikTok, Facebook, etc.).
- Plan, shoot, and edit engaging photo and video content.
- Launch and optimize paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads, etc.).
- Build brand awareness and increase customer engagement.
- Work with influencers, local communities, and promotional partners.
- Analyze campaign performance and improve marketing results. Requirements
- Must have experience in restaurant, food & beverage, or hospitality marketing.
- Strong understanding of Instagram, TikTok, Meta Ads, and digital marketing.
- Experience with paid advertising and campaign optimization.
- Ability to create high-quality content and understand current social media trends.
- Knowledge of both the Asian market and the mainstream U.S. market.
- Creative, organized, and results-driven.
- English required; bilingual (English/Chinese) is a plus. Compensation
- Competitive salary (DOE - Depends on Experience).
- Compensation is negotiable based on qualifications.