Social Media Marketing Specialist

Social Media Marketing Specialist Diamond Bar, CA Job Details Part-time | Full-time $25 - $30 an hour 18 hours ago Qualifications LinkedIn Photography Community engagement Buffer Paid advertising campaign management Social media marketing strategy development Mid-level Marketing strategy development X (Twitter) ROI Graphic design Hootsuite Graphic design software Content scheduling TikTok Facebook Marketing analytics Public relations Proofreading Brand awareness campaigns Data analytics tools Digital marketing performance monitoring Cross-functional collaboration Instagram Video editing Keyword topic research Communication skills Cross-functional communication Full Job Description Job Summary We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and leverage social media tools to connect with our audience authentically. Your energetic approach will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact through creative storytelling and strategic digital marketing initiatives. Responsibilities Develop and execute comprehensive social media strategies aligned with brand goals and target audiences. Create, curate, and manage engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Utilize social listening tools to monitor brand mentions, industry trends, and customer feedback to inform content and engagement tactics. Design visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance posts. Manage social media advertising campaigns on platforms like Facebook Advertising to increase reach and conversions. Analyze web and social media analytics using Google Analytics and platform insights to measure campaign performance and optimize strategies. Engage with followers through comments, messages, and community interactions to build strong relationships and foster loyalty. Coordinate with public relations teams to ensure consistent branding across all channels. Schedule posts efficiently using tools such as Hootsuite or Buffer for maximum engagement timing. Conduct keyword research for content optimization to improve search engine visibility (SEO). Collaborate with cross-functional teams on branding initiatives, e-commerce promotions, and content creation projects. Qualifications Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns. Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking. Knowledge of social listening platforms and web analytics tools such as Google Analytics. Strong understanding of SEO principles, keyword research, and content optimization strategies. Experience managing paid advertising campaigns on Facebook Advertising or similar platforms. Excellent communication skills with the ability to proofread and craft compelling messaging. Ability to analyze data insights to inform strategic decisions and demonstrate ROI. Passion for digital marketing trends, video editing skills, photography capabilities, and branding expertise are a plus. Join us as a Social Media Marketing Specialist where your creativity fuels our brand's growth! Bring your energy, strategic mindset, and passion for digital storytelling to create impactful campaigns that resonate globally!

Pay:

$25.00 - $30.00 per hour

Work Location:

In person