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Robert Half

Social Media Specialist

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Job Description

We are looking for a creative Social Media Specialist to help expand digital engagement for a non-profit university environment in Fullerton, California. This contract opportunity focuses on producing compelling social content, promoting campus services and events, and supporting communication efforts across a wide range of departments and auxiliary teams. The ideal candidate brings strong storytelling skills, sound editorial judgment, and the ability to turn departmental updates into clear, audience-focused content.
Responsibilities:
  • Manage day-to-day publishing across platforms such as LinkedIn, Facebook, and multiple Instagram accounts, ensuring content is timely, accurate, and engaging.
  • Develop original posts that spotlight programs, services, achievements, and events for university departments and affiliated service areas.
  • Partner with internal teams to gather information, shape messaging, and convert updates into clear social media content, announcements, and promotional features.
  • Build and maintain a content schedule that supports campaign planning, event promotion, and ongoing audience engagement.
  • Attend campus activities to capture photos and short-form video for use in social and digital communications.
  • Edit visual assets for publication and organize a library of approved images and video clips for future use.
  • Ensure every post reflects established brand expectations, communication standards, and institutional guidelines.
  • Contribute fresh ideas that strengthen reach, improve interaction, and elevate the visibility of campus initiatives and resources.