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MA
Mahjong Acupuncture and Traditional Chinese Medicine
Social Media Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$68,167 / year median in California
+4% projected growth
Job Description
Job Overview We are seeking a dynamic and innovative Social Media Specialist to elevate our clinic's online presence across multiple platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze digital marketing performance to engage audiences effectively and foster meaningful relationships. Your expertise in social media management tools, content creation, and digital marketing analytics will drive brand awareness and community engagement. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact through creative storytelling and strategic marketing. Duties Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, LinkedIn, and TikTok. Create engaging, high-quality content including graphics, videos, photography, and written posts using media editing tools like Adobe Photoshop, Illustrator, and Premiere Pro. Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity; utilize this data for content optimization. Implement targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and engagement. Analyze social media metrics with tools like Google Analytics and platform-specific analytics to measure campaign performance and inform future strategies. Collaborate with public relations teams to enhance brand reputation through proactive communication and relationship management. Proofread all content for accuracy, branding consistency, and tone before publication to maintain high-quality standards. Stay updated on the latest trends in digital marketing, social media platforms, and media performance analytics to keep strategies fresh and effective. Skills Proven experience in social media management, content creation, and digital marketing performance monitoring. Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator) for media editing and visual content development. Expertise in social media platforms' algorithms, features, advertising options, and analytics tools. Knowledge of SEO principles, keyword research techniques, and web analytics for optimizing online visibility. Ability to craft compelling content writing tailored for diverse audiences across multiple channels. Familiarity with social listening tools to monitor brand reputation and industry trends effectively. Excellent communication skills with the ability to manage relationships with stakeholders internally and externally. Experience with video editing software for creating engaging multimedia content that captures audience attention. Strong organizational skills to manage multiple campaigns simultaneously while maintaining attention to detail. Preferred Chinese speaking (can read and type) Familiarity of the healthcare industry Join us as a Social Media Specialist where your creativity meets strategic insight! Bring your passion for digital marketing into a role that empowers you to shape vibrant online communities while advancing your career in a fast-paced environment dedicated to innovation!