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Social Media Specialist
Job
Robert Half
Orange, CA (In Person)
Full-Time
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Job Description
We are looking for a creative Social Media Specialist to support a healthcare organization in Orange, California. This Long-term Contract position will focus on shaping engaging digital content, strengthening online visibility, and helping communicate the organization's mission to diverse audiences. The ideal candidate brings strong writing ability, sound judgment in public-facing messaging, and a thoughtful approach to brand voice across social platforms.
Responsibilities:
- Develop and publish social media content that reflects organizational priorities and resonates with target audiences.
- Write compelling copy for posts, captions, and campaign materials while maintaining a consistent and detail-oriented tone.
- Manage day-to-day activity across social channels, including scheduling content and monitoring engagement.
- Partner with internal teams to gather story ideas, promote initiatives, and align messaging with broader communication goals.
- Track performance metrics and use insights to refine content strategy and improve audience reach.
- Support public-facing communication efforts by helping craft messaging that strengthens brand awareness and community connection.