Social Media Specialist

Overview Are you passionate about creating engaging content, building online communities, and driving brand growth through digital media? We are looking for a creative and detail-oriented Social Media & Content Specialist to join our growing team. In this role, you will be responsible for managing Chinese-language social media channels, creating original content, executing marketing campaigns, and analyzing performance data to optimize results. The ideal candidate combines strong writing skills with hands-on experience in social media management, content marketing, and short-form video production. This is an exciting opportunity for someone who enjoys storytelling, understands digital trends, and wants to make a meaningful impact in a fast-growing consumer brand environment. Duties Manage the day-to-day operations of social media platforms, ensuring content is published accurately, consistently, and on schedule. Create original, high-quality written content including educational articles, promotional campaigns, product-related content, seasonal campaigns, and trend-based topics. Plan and execute marketing campaigns, holiday promotions, and brand awareness initiatives from concept development through implementation and post-campaign analysis. Develop, produce, and manage short-form video content, including script writing, filming coordination, editing, publishing, and performance optimization. Maintain and update content across platforms such as WeChat Official Accounts, WeChat Channels, Douyin, RedNote (Xiaohongshu), and other relevant digital channels. Monitor social media performance metrics including engagement, audience growth, content reach, video views, and conversion rates. Prepare regular performance reports and provide actionable recommendations to improve content effectiveness and audience engagement. Collaborate cross-functionally with marketing, design, product, and operations teams to support brand communication and promotional initiatives. Stay current on industry trends, platform updates, emerging content formats, and consumer behavior within Chinese-speaking communities. Requirements Bachelor's degree in Marketing, Communications, Journalism, Advertising, Media Studies, or a related field preferred. 2+ years of experience in social media management, content marketing, digital marketing, or a related role. Exceptional Chinese writing and editing skills with the ability to create engaging, original content across multiple formats and audiences. Experience managing Chinese social media platforms, including WeChat, Douyin, Xiaohongshu, or similar channels. Ability to independently create short-form video content, including script development, filming, editing, and publishing. Familiarity with video editing tools such as CapCut, Premiere Pro, Final Cut Pro, or equivalent software. Strong understanding of social media analytics and performance measurement. Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously. Self-motivated, proactive, and comfortable working in a fast-paced environment. Experience with consumer brands, beauty, personal care, lifestyle, or e-commerce industries is a plus. English proficiency is preferred; Chinese fluency (written and spoken) is required. Benefits Competitive salary Performance-based bonus opportunities Paid time off and company holidays Professional development and career growth opportunities Collaborative and entrepreneurial work environment Opportunity to make a direct impact on brand growth and customer engagement Join us and help shape compelling digital experiences that connect brands with audiences worldwide. If you are a creative storyteller, strategic thinker, and passionate digital marketer, we'd love to hear from you.

Pay:

$50,000.00 - $75,000.00 per year

Benefits:

Employee assistance program Flexible schedule Parental leave Relocation assistance

Work Location:

In person