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Job Description
Digital Content & AI Optimization Specialist Gunner - 4.8 Stamford, CT Job Details Full-time $50,000 - $75,000 a year 2 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Qualifications AI models Branding consistency AI tools proficiency Generative models Research Digital marketing tools Brand voice Prompt engineering Machine intelligence NER Content performance analytics Natural language processing Marketing analytics SEO content writing Marketing controlled experiments research Inbound marketing Generative AI Data analytics technologies HTML Technical SEO projects Full Job Description The Role When a homeowner asks ChatGPT, Gemini, or Perplexity, "Who is the best roofer in Connecticut?" or "What should I know before buying Hardie siding?" we want the answer to be Gunner. As our Digital Content & AI Optimization Specialist, you will sit at the intersection of digital marketing, content strategy, and artificial intelligence. You will help us reverse-engineer how Large Language Models (LLMs) source, evaluate, and recommend brands, and you will create the high-quality content required to capture that digital real estate.
What You'll Do AI Search Strategy:
Research and test how major LLMs (ChatGPT, Gemini, Claude, Perplexity) retrieve and rank information related to the roofing and home improvement industry.
Content Creation:
Write, edit, and publish clear, authoritative, and engaging content (blogs, FAQs, whitepapers, case studies) designed to be highly "readable" by both humans and AI models.
Optimization:
Update existing web copy, service pages, and knowledge bases to ensure our brand messaging is accurately ingested by AI web crawlers.
Monitoring & Analytics:
Track Gunner's brand visibility and sentiment within AI platforms. Design testing methodologies using various prompts to measure our "share of voice" in generative outputs.
Cross-Functional Collaboration:
Work with our development and traditional marketing teams to implement technical web updates that support AI discovery.
Requirements Technical Requirements AI Literacy:
Strong familiarity with leading LLMs and AI-powered search engines. You understand the basics of how these models work (e.g., prompt engineering, context windows, and hallucinations).
Search Architecture Concepts:
A foundational understanding of Retrieval-Augmented Generation (RAG), Natural Language Processing (NLP), and how AI systems index and pull real-time data from the web.
Technical SEO Knowledge:
Familiarity with on-page SEO, structured data (Schema markup), and semantic HTML. You know how to structure information so machines can easily understand and categorize it.
Data Analysis:
Ability to use basic analytics tools to track performance, run A/B tests on content, and interpret data to adjust strategies.
Marketing Requirements Degree:
Recent graduate (0-2 years experience) with a degree in Marketing, Communications, English, Computer Science, or a related field.
Exceptional Writing Skills:
You can distill complex construction or roofing concepts into digestible, authoritative content. (Please be prepared to share a portfolio or writing samples).
Brand Voice:
Ability to maintain a consistent, professional, and approachable tone that aligns with Gunner's premium brand identity.
Digital Strategy:
A solid grasp of inbound marketing principles, content marketing funnels, and traditional SEO best practices.
Agility & Curiosity:
You thrive in a fast-paced environment and are excited to experiment in a field (GEO) that is changing every single month. Benefits Benefits An unmatched, high-energy company environment 401(k): Company match after 6 months United Healthcare (medical, dental, vision) with company contribution after 60 days
PTO:
Unlimited plan after 60 days Company-issued iPhone and MacBook Clear path to promotions within the organization
