Social Media & Marketing Specialist

Angott Search Group - Fort Lauderdale, FL, United States

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General Management Park Avenue Group, a division of Angott Search Group, is partnering with a growing pharmaceutical organization in the search for a Social Media & Marketing Specialist to develop and execute marketing initiatives that strengthen brand awareness, support recruitment and business growth, and engage patients, providers, and the broader community. This is an opportunity for a creative, data-driven marketing professional to take ownership of social media, digital marketing, content creation, campaigns, and brand communications within a highly regulated industry.

Responsibilities:

Develop and execute social media and digital marketing strategies across LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and other relevant platforms.

Create engaging written, visual, and video content for social media, websites, email campaigns, newsletters, presentations, brochures, and digital advertising.

Manage content calendars, social media scheduling, community engagement, and audience interactions.

Support strategic marketing campaigns, product launches, educational programs, recruitment initiatives, and community outreach events.

Manage email marketing campaigns and marketing automation platforms.

Support SEO, SEM, website content, paid digital advertising, and lead-generation initiatives.

Maintain consistent branding across internal and external communications.

Monitor social media trends, competitor activity, and industry developments to identify new opportunities.

Track marketing KPIs, including reach, engagement, follower growth, conversions, and ROI.

Prepare marketing performance reports and recommendations for leadership.

Collaborate with leadership, pharmacy operations, HR, sales, and external vendors.

Ensure marketing and social media content aligns with applicable pharmaceutical, healthcare, HIPAA, FDA, and company compliance requirements.

Support approval processes and maintain awareness of regulatory changes impacting marketing communications.

Qualifications:

Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field required; master's degree preferred.

2-5 years of experience in social media, digital marketing, or healthcare/pharmaceutical marketing.

Experience in pharmaceutical, healthcare, specialty pharmacy, PBM, biotechnology, or medical device industries preferred.

Proven experience developing and executing multi-channel marketing campaigns.

Strong content creation skills, including photography, graphic design, videography, and video editing.

Experience managing paid social media campaigns and digital advertising budgets.

Proficiency with Canva, Adobe Creative Suite, and marketing platforms such as Mailchimp, Constant Contact, or HubSpot.

Familiarity with SEO, SEM, website management, marketing automation, CRM platforms, and Google Analytics.

Strong analytical, project management, organizational, and problem-solving skills.

Excellent written and verbal communication skills with exceptional attention to detail.

Ability to manage multiple projects and deadlines in a fast-paced environment.

Knowledge of FDA, HIPAA, and healthcare advertising compliance preferred.

Experience presenting marketing metrics and recommendations to senior leadership.

Bilingual English/Spanish skills preferred.

Willingness to travel occasionally for company events, conferences, outreach initiatives, and educational programs. Job # 2426 Share