Job Summary We are seeking a dynamic, strategic, and innovative Social Media Specialist to develop, manage, and optimize the social media presence of Health Genesis Corporation , the BioPhix brand , and the CEO's personal brand across key digital platforms. The ideal candidate will combine strong content creation and digital marketing skills with analytical thinking, creativity, and a results-driven mindset. This role will be responsible for strengthening brand awareness, increasing audience engagement, generating qualified leads, and supporting overall sales growth through consistent and measurable social media strategies. The position requires disciplined workload management, proactive communication, rapid execution, and a high level of critical thinking. The Social Media Specialist must be comfortable using social media management, analytics, graphic design, and AI-powered tools while applying strong human judgment to ensure that all content remains authentic, accurate, engaging, and aligned with the company's business objectives and brand standards. 1. Social Media Content Creation and Management Design engaging posts, graphics, Reels, videos, stories, and other digital content for platforms such as Instagram, LinkedIn, TikTok, YouTube, and other relevant channels. Execute a structured weekly posting cadence: Health Genesis (minimum 3 posts/week including 1 Reel), BioPhix (minimum 4 posts/week including 2 Reels), and the CEO account (minimum 2 posts/week including 1 Reel). Ensure Health Genesis content heavily targets B2B audiences and brands via LinkedIn, while BioPhix targets B2C consumers via Instagram and TikTok. Write compelling, brand-aligned copy for social media posts, email campaigns, advertisements, blogs, landing pages, and promotional materials. Generate captions specifically optimized for current agentic search engine rules and AI readability to maximize organic visibility. Manage and maintain a consistent posting schedule using tools such as Hootsuite, Buffer, Meta Business Suite, or native platform schedulers. Create platform-specific content tailored to both B2C audiences, including consumers of BioPhix products, and B2B audiences, including distributors, retailers, private-label customers, and business partners. Ensure that all social media content follows approved Company branding, messaging, product positioning, and communication standards. Maintain consistent visual identity, tone of voice, messaging, and product presentation across BioPhix social media channels. 2. Freelancer and UGC Management Act as the primary project manager for content by sourcing, vetting, and managing freelance video editors and UGC creators via platforms like Fiverr. Manage a dedicated BioPhix advertising/UGC budget (starting at $400 - $1,000/month), ensuring cost-effective bulk orders while obtaining upfront samples to verify creator authenticity. Script and assign 1 to 2 UGC videos per week for BioPhix, providing creators with strict guidelines to integrate products organically into authentic lifestyle content (e.g., day-in-the-life routines). Incorporate strong calls-to-action in all UGC and freelance-produced content and monitor performance to guide future budget allocation. 3. Proactive Communication and Problem Solving Demonstrate highly expressive communication. Provide regular feedback to supervisors regarding workload, comprehension, and challenges. Do not withhold questions; this is a safe space for learning. Act with speed and urgency. Follow a strict escalation matrix when awaiting crucial approvals or facing urgent external issues: message via Microsoft Teams; if no response, message via WhatsApp; if no response within 30-60 minutes, follow up with a text and call. Exercise consistent follow-up without being overly pushy. If the primary supervisor is completely unavailable, proactively seek assistance from alternate contacts. Blend AI tools (like ChatGPT) with independent critical thinking. Do not rely solely on AI for strategy; use human judgment to verify, refine, and execute AI-generated plans. Set and enforce hard deadlines for internal team members (e.g., requesting CEO video content by 5 PM on Fridays) and maintain a robust content backlog to prevent gaps in posting. 4. Social Media Strategy, Engagement, and Sales Conversion Collaborate with the Vice President of Sales and Business Development, the Sales Department, and the Marketing team to develop and execute social media strategies aligned with Company revenue, brand awareness, customer acquisition, and engagement goals. Leverage tools like Google Trends and Amazon best-seller data to align campaigns with current consumer search behavior. Develop content and campaigns designed not only to increase visibility and engagement but also to support lead generation, website traffic, product inquiries, and sales conversions. Identify opportunities to convert social media followers and engagement into qualified leads, customers, distributors, retailers, or other business opportunities. Incorporate appropriate calls-to-action into social media content to encourage website visits, product purchases, quote requests, inquiries, email sign-ups, and other measurable conversions. Support campaigns designed to promote specific BioPhix products, product categories, seasonal promotions, new product launches, and sales initiatives. Research and identify trending topics, hashtags, content formats, consumer interests, and social media opportunities that can improve reach and engagement. Assist in brainstorming and implementing creative strategies targeting both business partners and end consumers. 5. Engagement and Community Building Monitor and respond promptly and professionally to comments, direct messages, mentions, reviews, and inquiries across social media platforms. Build relationships with followers and foster an active, responsive, and loyal online community. Proactively engage with relevant accounts, customers, industry organizations, influencers, retailers, and potential business partners when appropriate. Identify social media inquiries that may represent potential sales opportunities and coordinate with the Sales Department for timely follow-up. Help organize and launch interactive campaigns such as polls, Q&A sessions, contests, giveaways, educational content, and product-focused engagement initiatives. Monitor audience sentiment and recurring customer questions and share relevant feedback with Marketing, Sales, Product Development, and Management. Promptly escalate consumer complaints, potential adverse-event communications, or other sensitive product-related matters to the appropriate internal department in accordance with Company procedures. 6. BioPhix Brand Social Media Management Support the growth and positioning of the BioPhix brand across all relevant social media and digital platforms. Develop BioPhix-specific content calendars aligned with product priorities, promotions, seasonal opportunities, and business objectives. Create educational and promotional content highlighting BioPhix products, ingredients, approved product benefits, usage, brand values, and differentiating features. Support social media campaigns for BioPhix product launches, promotions, bundles, featured products, and e-commerce initiatives. Coordinate social media content with BioPhix website and e-commerce activities to help increase traffic, customer engagement, and online sales. Identify opportunities to increase BioPhix brand awareness, followers, engagement, repeat customers, and conversion rates. Support user-generated content initiatives, testimonials, influencer partnerships, and other activities intended to strengthen consumer awareness and credibility of the BioPhix brand. Monitor competitor brands within the vitamins, supplements, nutraceutical, wellness, and natural products industries and recommend opportunities to strengthen BioPhix's digital positioning. Collaborate with internal departments to ensure BioPhix product information, images, promotions, and messaging remain current and accurate across social platforms. 7. Performance Analytics, Conversion Tracking, and Reporting Track and analyze social media performance metrics, including reach, impressions, engagement rate, follower growth, video views, website traffic, click-through rates, leads, and conversions. Monitor the effectiveness of social media campaigns in generating traffic, inquiries, qualified leads, and sales opportunities. Track BioPhix social media performance and identify which content, products, campaigns, and platforms generate the strongest engagement and conversion results. Determine the success rates of various content styles to actively optimize future budget and resource allocation. Generate actionable reports using tools such as Google Analytics, Meta Insights, TikTok Analytics, LinkedIn Analytics, YouTube Analytics, and other available reporting platforms. Recommend adjustments to content, campaigns, posting schedules, targeting, and calls-to-action based on performance data. Provide regular updates to the Vice President of Sales and Business Development, the Sales Department, and the Marketing team regarding campaign performance, audience growth, engagement, leads, conversions, and opportunities for improvement. 8. Collaboration with Marketing and Sales Teams Coordinate with designers, content creators, the Vice President of Sales and Business Development, the Sales Department, Marketing, e-commerce personnel, and external vendors to ensure social media activities align with broader Company initiatives. Support the Vice President of Sales and Business Development and the Sales Department in developing sales materials, product presentations, promotional campaigns, email campaigns, and other digital content. Collaborate with the Sales Department to develop social media content that supports specific products, customer segments, distributor opportunities, trade shows, and business-development initiatives. Assist with influencer collaborations, affiliate opportunities, brand partnerships, and other initiatives intended to expand BioPhix reach and generate measurable business results. Support follow-up campaigns and digital initiatives intended to nurture prospects generated through social media. Coordinate with Quality, Regulatory, or other internal departments when product information, claims, or promotional materials require review or approval. 9. Market, Consumer, and Competitor Research Conduct research on competitors, industry trends, social media trends, consumer preferences, and emerging wellness topics to support campaign development. Monitor the social media activity and positioning of competing vitamin, supplement, nutraceutical, and wellness brands. Identify emerging platforms, tools, content formats, and technologies that may improve the Company's digital presence. Provide recommendations based on market insights to improve BioPhix content, audience targeting, engagement, conversion, and competitive positioning. 10. Administrative and Marketing Support Organize and maintain marketing assets, social media files, photography, videos, product images, templates, brand materials, and content libraries. Maintain organized records of approved BioPhix content, campaigns, promotional materials, approvals, and digital assets. Provide support for marketing events, trade shows, photoshoots, video production, influencer activities, product launches, and other promotional initiatives. Assist with additional marketing and social media projects as needed to support Company, Sales Department, Marketing, and BioPhix brand objectives.

Expected hours:

40.0 per week

Benefits:

Dental insurance Employee discount Health insurance Life insurance Paid time off Referral program Vision insurance

Work Location:

In person